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What You'll Do

We’re seeking an **Art Director** to join our **Content Studio** , where you’ll bring our brand to life through thoughtful, high-impact creative across marketing collateral, event materials, presentations, digital graphics, and more! This role defines and elevates our brand aesthetic across diverse mediums, balancing creative vision with strategic intent.

You’ll take on broad and challenging assignments that require originality, design expertise, and sound judgment, with the opportunity to work independently and guide others in delivering exceptional creative outcomes.

Here are some examples of what you'll be doing:

+ Design graphics, text, and layouts for digital and print marketing collateral, high-profile presentations, event materials, and various other types of marketing and branded materials.

+ Collaborate with design team and managers to ensure alignment on brand consistency and design quality. Serve as a designer or art director based on project requirements.

+ Collaborate with account managers on strategy, timelines, specs, and final output.

+ Identify and influence process improvements in the designer's workflow. Review materials built by team members, vendors, and other business areas to ensure a consistent visual brand approach.

+ Evolve, define, train, and distribute various components of the visual brand (e.g., icons, illustrations, design styles, and treatments).

+ Stay current on design trends and creative technology trends and updates.

Operating at the intersection of financial services and technology, Principal builds financial tools that help our customers live better lives. We take pride in being a purpose-led firm, motivated by our mission to make financial security accessible to all. Our mission, integrity, and customer focus have made us a trusted leader for more than 140 years!

Who You Are

+ Bachelor’s degree in Graphic Design or related field with 4+ years of professional experience; AIGA-accredited program preferred.

+ Highly imaginative designer skilled in translating ideas and creative briefs into high-quality, visually compelling deliverables.

+ Deep experience developing and applying visual brand systems, design guidelines, and standards across multiple platforms and media. Proven ability to guide clients toward strategic branding and marketing solutions.

+ Expert in Adobe Creative Suite (Photoshop, InDesign, Illustrator) and Microsoft PowerPoint; proficient in Microsoft Word and Excel. Experience with motion design/Adobe After Effects, responsive design principles, or HTML/CSS is a plus.

+ Proficient in layout, typography, content hierarchy, storytelling, and image/illustration editing.

+ Strong understanding of how creative work aligns with enterprise goals and industry trends.

+ Works effectively in fast-paced, cross-functional environments; able to manage multiple priorities with precision, attention to detail, and quality focus.

+ Strong communication, presentation, and relationship-building skills with a commitment to staying current on creative trends and technologies.

+ Experience in both marketing/advertising agencies and in-house agencies preferred.

Salary Range Information

Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)

$71250 - $95950 / year

Time Off Program

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.

Pension Eligible

Yes

Work Environments

This role offers in-office/hybrid (blending at least three office days in a typical workweek) in our headquarters office in Des Moines, IA.

Job Level

We’ll consider talent at the next level with the right experiences and skills.

Work Authorization/Sponsorship

Currently, we are not accepting applications from individuals requiring any form of immigration sponsorship to work in the United States now or in the future. This encompasses categories like F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, among others. For more details on work authorization requirements, refer to the provided links.

Nonimmigrant Workers and Green Card for Employment-Based Immigrants

Code of Ethics for Investments

Principal Asset Management roles require adherence to an Investment Code of Ethics for personal and business behavior, including personal trading for you and your household. Similar standards may affect other roles within the company.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we’re envisioning a more purposeful future for financial services – and that starts with you. Our success relies on the exceptional experiences, backgrounds, and talents of our employees. And we support our employees just as we support our customers: with comprehensive, competitive benefit offerings tailored to protect their physical, financial, and social well-being. Visit our careers site to delve deeper into our purpose, values, and benefits.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Posting Window

We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.

Original Posting Date

10/9/2025

Most Recently Posted Date

10/9/2025