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  • Event Planning and Communications Manager,…

    General Motors (Warren, MI)



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    Job Description

    **Hybrid** : This role is categorized as hybrid. This means the successful candidate is expected to report to **Warren – GM Global Technical Center** three times per week, at minimum or other frequency dictated by the business. _This role may be eligible for relocation benefits_ .

     

    Role Overview

     

    The Community Dealer Development (GMCDD) team is focused on protecting and optimizing GM’s dealer network to drive increased sales and market share. We are deeply committed to supporting individuals historically excluded from the dealer ecosystem by providing targeted opportunities, formal mentorship, and structured training. Our ultimate goal is to increase dealer throughput and profitability across our network.

     

    Role

     

    We are seeking an experienced and dynamic Event Planning and Communications Assistant Manager to join our team during an exciting time of innovation and growth. This role will lead high-impact initiatives in event planning, strategic communications, and budget management—directly supporting key dealer engagement efforts.

     

    The ideal candidate has a strong background in business operations and a proven track record of delivering exceptional events, managing cross-functional communications, and executing with precision under tight timelines. Success in this role requires outstanding organizational skills, attention to detail, and the ability to balance multiple priorities in a fast-paced, high-visibility environment.

     

    If you are a motivated, detail-oriented professional with a passion for event planning, strategic communications, and building meaningful partnerships, we invite you to bring your expertise to a team that is making a lasting impact across the company. Join us as we drive innovation, excellence, and dealer success at scale.

    Role Responsibilities

    + Plan, manage, and execute all communications—including internal, external, dealer, and customer-facing content—to ensure consistent, impactful messaging across all channels

    + Oversee digital communication platforms such as SharePoint, social media accounts, and newsletters to ensure timely and relevant content distribution

    + Lead the planning, management, and execution of major dealer-facing conferences and high-profile events:

    + Own end-to-end event logistics and content development

    + Manage internal vendor selection and bidding processes (RFP)

    + Collaborate cross-functionally with regional teams, field zones, and Motors Holding

    + Present event programming, outcomes, and strategic recommendations to GM senior leadership

    + Coordinate logistics and create materials for Dealer Council meetings and senior leadership sessions

    + Drive innovation through creative engagement strategies that increase dealer interaction and involvement

    + Own and manage the department’s full budget cycle, including forecasting, accrual tracking, contract negotiations, bid processing, and vendor payments

    + Manage financial operations through tools such as eSAP and Ariba, including purchase orders, releases, invoices, and check requests

    + Collaborate with stakeholders to support and execute national dealer-facing initiatives, incorporating feedback from dealers and field teams to enhance program effectiveness

    + Maintain agility and efficiency in a fast-paced environment, ensuring all team objectives and deadlines are met with timely updates to leadership on project status, key milestones, risks, and critical decisions

    + Must be willing to work a minimum of four (4) days per week onsite at GM’s Warren, MI campus, with flexibility to increase to five (5) days based on business needs

    Role Qualifications

    + Bachelor’s degree in Business, Marketing, Communications, or a related field or 10+ years of relevant work experience

    + 5-7+ years of experience in event planning, marketing, hospitality, project management, or a related field

    + Proven track record of success in high-impact event planning environments, including some experience with vendor management

    + Strong business and financial (budgeting) acumen

    + Demonstrated ability to manage budgets and financial processes with accuracy and accountability

    + Highly organized, with exceptional attention to detail and a commitment to quality execution

    + Proficient in cross-functional project management, with a working knowledge of field operations and dealer relationship dynamics

    + Strong interpersonal skills with the ability to build trust-based relationships and influence stakeholders at all levels

    + Move with Urgency and Own the Outcome type of self-starter with the ability to manage multiple priorities and projects independently in a fast-paced environment

    + Strategic thinker with a creative, solution-oriented approach to problem-solving

    + Willingness and ability to travel up to 35% to support dealer conferences and related events

    Preferred Role Qualifications

    + Automotive or dealership experience

    + Project Management experience or certification

     

    GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)

    \#LI-HM

    About GM

     

    Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

     

    Why Join Us

     

    We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

     

    Benefits Overview

     

    From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources (https://search-careers.gm.com/en/working-at-gm/total-rewards) .

     

    Non-Discrimination and Equal Employment Opportunities (U.S.)

     

    General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

     

    All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

     

    We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire (https://search-careers.gm.com/en/how-we-hire) .

     

    Accommodations

     

    General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email ([email protected]) us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

     

    We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:

     

    Our Company (https://search-careers.gm.com/en/working-at-gm/)

     

    Our Culture

     

    How we hire​​​​​​​ (https://search-careers.gm.com/en/how-we-hire/)

     

    Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.

     

    Explore our global locations (https://search-careers.gm.com/en/locations/)

     

    We are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Join us to help lead the change that will make our world better, safer and more equitable for all by becoming a member of GM’s Talent Community (beamery.com) (https://flows.beamery.com/generalmotors/talcom) . As a part of our Talent Community, you will receive updates about GM, open roles, career insights and more.

     

    Please note that filling out the form below will not add you to our Talent Community automatically; you will need to use the link above. If you are seeking to apply to a specific role, we encourage you to click “Apply Now” on the job posting of interest.

     

    The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

     


    Apply Now



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