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As the Manager - Marketing Strategy, you will be responsible for developing, implementing, executing, and measuring strategic marketing plans, demonstrating a clear understanding of people and how to build awareness about Wesco’s products, services, and solutions to satisfy their needs. This role focuses on Wesco’s electrical OEM business and includes partnering with commercial leadership to strategize and execute campaigns that drive customer engagement, sales enablement, market awareness, and demand generation. You should be comfortable with day-to-day marketing activities while contributing to long-term strategy, meeting deadlines, adapting to changing business needs, and managing and inspiring a team of motivated professionals.

Responsibilities:

+ Coordinate marketing activities for assigned strategic business units or areas, spanning customer engagement, sales enablement, market awareness, lead generation and market intelligence.

+ Implement marketing plans and manage associated marketing activities.

+ Develop marketing campaigns in collaboration with other marketing, supplier, and business leaders, including evaluation of marketing plans and development of strategies to respond to changing market and competitive conditions.

+ Understand and interpret customer and sales data to identify opportunities in market and drive sales growth.

+ Recommend methods for developing existing or related markets and expanding into new ones.

+ Keep informed of new marketing approaches and products, services, and solutions offered by competitors.

+ Support channel strategy by partnering with key suppliers to drive mutual growth.

+ Utilize Wesco’s project management system to ensure timely execution of projects and role clarity of creative department.

+ Ensure scheduled programs are completed on time and on budget and communicate results, best practices, and successes.

+ Contribute to driving profitable growth of targeted businesses by consistently ensuring that marketing programs remain aligned with corporate, business unit and strategic supplier partner priorities.

+ Take a data-driven approach to establish program goals, track progress, report impact, and refine over time.

Qualifications

+ Bachelor’s Degree – Marketing or Business Administration required; Masters’ Degree - Business Administration, Marketing Communications, Advertising, or Marketing preferred

+ 7+ years experience in product or field marketing

+ 3+ years experience in strategic business planning

+ 5+ years experience in product or field marketing preferred

+ Experience in Industrial/B2B channel marketing preferred; distribution experience a plus preferred

+ Industry knowledge, including suppliers, customers, and competitors preferred

+ Experience in electrical, electronics or manufacturing preferred

+ Experience in hiring, training, developing, managing and appraising personnel preferred

+ Marketing strategy and implementation

+ Strong creativity and entrepreneurial drive

+ Strong written and verbal communication skills

+ Strong research and analytics skills

+ Highly organized and detail-oriented

+ Ability to work in a fast-paced, dynamic environment

+ Ability to influence others, meet deadlines, and deliver results

+ Ability to travel 0-25% of the time

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At Wesco, we build, connect, power and protect the world. As a leading provider of business-to-business distribution, logistics services and supply chain solutions, we create a world that you can depend on. ​

Our Company’s greatest asset is our people. Wesco is committed to fostering a workplace where every individual is respected, valued, and empowered to succeed. We promote a culture that is grounded in teamwork and respect. With a workforce of over 20,000 people worldwide, we embrace the unique perspectives each person brings. Through comprehensive benefits (https://www.wesco.com/us/en/our-company/careers/work-at-wesco.html#benefits) and active community engagement, we create an environment where every team member has the opportunity to thrive. ​

Learn more about Working at Wesco here (https://www.wesco.com/us/en/our-company/careers/work-at-wesco.html) and apply online today!​

Founded in 1922 and headquartered in Pittsburgh, Wesco is a publicly traded (NYSE: WCC) FORTUNE 500® company.​

_Wesco International, Inc., including its subsidiaries and affiliates (“Wesco”) provides equal employment opportunities to all employees and applicants for employment. Employment decisions are made without regard to race, religion, color, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law. US applicants only, we are an Equal Opportunity Employer.​_

_Los Angeles Unincorporated County Candidates Only: Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act._