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  • Senior Director Media and Marketing Mix

    Edward Jones (St. Louis, MO)



    Apply Now

    Want a meaningful career where you can make a difference? Edward Jones sounds perfect for you.

     

    Collaboration. Autonomy. Opportunity. Words our headquarters associates use when talking about working at Edward Jones. Words that describe what it's like being part of a firm where everyone is aligned toward a singular focus: serving the client. And everyone is working to make the firm better together - as they grow as individuals. If these words resonate with you, we should talk.

    Job Overview

    **Position Schedule:** Full-Time

     

    This job posting is anticipated to remain open for 30 days, from 09-Oct-2025. The posting may close early due to the volume of applicants.

     

    The Sr. Director, Media & Marketing Mix, is responsible for the planning and activation of over $100M+ in marketing investments to increase firm revenue through acquisition, expansion and retention of millions of prospects and clients across US and Canada. The Sr. Director, Media & Marketing Mix, leads and directs multiple internal departments, external vendors, and agencies to engage millions of prospects and clients across billions of touchpoints that propels them to become clients and deepen their wealth, maximizing in-market results. Reporting directly to the Head of Growth/Performance Marketing, this role will be responsible for driving the development and execution of innovative media strategies, optimizing marketing investments, and ensuring alignment with segment objectives in a compliance-heavy environment.

     

    '• Accountable for firm value delivered from $100M+ in firm investment and multiple teams executing omnichannel media

     

    • Leverage client segmentation, branch segmentation, and sequential journeys to design and execute integrated omnichannel campaigns-including digital, mobile, social, programmatic, CTV, and experiential channels

    • Native at data‐driven optimization. Manage marketing mix modeling, attribution frameworks, and business-linked KPIs to ensure direct linkage between spend and outcomes

    • Partner cross EBM to drive continuous improvement via A/B and multivariate testing, predictive analytics, personalization, and campaign optimization

    • Oversee and hold accountable the third party agency that negotiates with media vendors and partners to secure the best rates and placements

    • Monitor campaign performance and implement real-time optimizations to achieve KPIs

    • Partner closely with brand, digital, product, compliance, analytics, and agency teams to ensure alignment between creative, regulatory, and performance priorities

    • Collaborate with analytics teams to measure the impact of marketing investments and refine strategies

    • Build, mentor, and lead a high-performing team of media planners, channel strategists and analysts

    • Identify opportunities to leverage new tools, platforms, and methodologies to enhance campaign performance

     

    Edward Jones' compensation and benefits package includes medical and prescription drug, dental, vision, voluntary benefits (such as accident, hospital indemnity, and critical illness), short- and long-term disability, basic life, and basic AD&D coverage. Short- and long-term disability, basic life, and basic AD&D coverage are provided at no cost to associates. Edward Jones offers a 401k retirement plan, and tax-advantaged accounts: health savings account, and flexible spending account. Edward Jones observes ten paid holidays and provides 15 days of vacation for new associates beginning on January 1 of each year, as well as sick time, personal days, and a paid day for volunteerism. Associates may be eligible for bonuses and profit sharing. All associates are eligible for the firm's Employee Assistance Program. For more information on the Benefits available to Edward Jones associates, please visit our benefits page (https://secure.edwardjonesbenefits.com/fleet/public/index/f914262d-0362-4682-bd1e-0ccd25f1dfb1) .

     

    **Hiring Minimum:** $202200

    **Hiring Maximum:** $344200

     

    Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act. Edward Jones is prohibited from hiring individuals with certain specified criminal history as set forth in Section 3(a)(39) and 15(b)(4) and Rule 17a-3(a)(12) of the Securities and Exchange Act of 1934, and conducts background reviews consistent with FINRA Rule 3110(e). A copy of a notice regarding the provisions of the Los Angeles County Fair Chance Ordinance is available at: dcba.lacounty.gov/wp-content/uploads/2024/08/FCOE-Official-Notice-Eng-Final-8.30.2024.pdf .

     

    Read More About Job Overview

    Skills/Requirements

    + Bachelor's degree in Marketing, Advertising, Business, or a related field; MBA preferred

    + 15+ years in marketing leadership, including ~8+ years leading paid media strategy at enterprise scale-preferably within regulated financial services, banking, insurance, or WM Channel Mastery: Expertise across digital video, social, OTT/CTV, programmatic, search, native content, podcasts, audio, and personalization technology stacks

    + Deep knowledge of advertising ecosystem and partners (DV360, The Trade Desk).

    + Familiarity with media planning tools and analytics platforms (e.g., Google Analytics, Tableau)

    + Proven experience development omnichannel journeys by audience segments, including two tiered segmentation with client segments and intermediated advisor segments

    + Strong knowledge of marketing mix modeling, attribution, and performance measurement.

    + Proven ability to manage large budgets and deliver measurable business outcomes

    + Exceptional leadership, communication, and negotiation skills

    + Analytical mindset with the ability to translate data into actionable insights

    + Awareness of industry trends, emerging technologies, and regulatory considerations in media and advertising

     

    Read More About Skills/Requirements

     

    Awards & Accolades

     

    At Edward Jones, we are building a place where everyone feels like they belong. We're proud of our associates' contributions to the firm and the recognitions we have received.

     

    Check out our U.S. awards and accolades: Insights & Information Blog Postings about Edward Jones (https://careers.edwardjones.com/blog/?\_sft\_category=awards-accolades)

     

    Check out our Canadian awards and accolades: Insights & Information Blog Postings about Edward Jones (https://careers.edwardjones.com/en-CA/blogs/?\_sft\_category=awards-accolades-en-ca)

     

    Read More About Awards & Accolades

     

    About Us

     

    Join a financial services firm where your contributions are valued. Edward Jones is a Fortune 500¹ company where people come first. With over 9 million clients and 20,000 financial advisors across the U.S. and Canada, we're proud to be privately-owned, placing the focus on our clients rather than shareholder returns.

     

    Behind everything we do is our purpose: We partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society. We are an innovative, flexible, and inclusive organization that attracts, develops, and inspires performance excellence and a sense of belonging.

     

    People are at the center of our partnership. Edward Jones associates are seen, heard, respected, and supported. This is what we believe makes us the best place to start or build your career.

     

    View our Purpose, Inclusion and Citizenship Report (https://careers.edwardjones.com/blog/edward-jones-releases-annual-purpose-inclusion-and-citizenship-report/?codes=DIRECT&utm\_source=DIRECT) .

     

    •Fortune 500, published June 2024, data as of December 2023. Compensation provided for using, not obtaining, the rating.

     

    Edward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information or any other basis prohibited by applicable law.

    \#LI-HO



    Apply Now



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