• Employment Brand Manager

    Lenovo (Morrisville, NC)


    Employment Brand Manager

     

    General Information

     

    Req #

    WD00088061

    Career area:

    Marketing

    Country/Region:

    United States of America

    State:

    North Carolina

    City:

    Morrisville

    Date:

    Thursday, October 9, 2025

    Working time:

    Full-time

    **Additional Locations** :

    * United States of America - North Carolina - Morrisville

     

    Why Work at Lenovo

     

    We are Lenovo. We do what we say. We own what we do. We WOW our customers.

     

    Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

     

    This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via ourStoryHub (https://news.lenovo.com/) .

     

    Description and Requirements

     

    Lenovo is seeking a strategic and creative leader to elevate our global employment brand and candidate communications. This role will own the creative direction of our career site, lead CRM strategy and execution, and manage all candidate-facing communications across platforms. You will also mentor and manage the Employment Brand Specialist, ensuring alignment with Lenovo’s EVP and global TA goals.This opportunity is ideal for someone with a strong background in employer branding, early career engagement, and digital storytelling.

    Key Responsibilities

    + Define and lead Lenovo’s global employment brand strategy.

    + Manage Employee Career site, wireframe, content, video's, testimonials and search functions

    + Partner with Internal HRIS Team and ATS Vendor to assure career site functions properly and provides an excellent CX and UX

    + Oversee creative direction and content strategy for the Lenovo career site, while considering accessibility and compliance

    + Lead CRM strategy and execution, including segmentation, automation, and analytics.

    + Manage candidate communications across ATS and CRM platforms within Avature (ATS)

    + Mentor and manage the Employment Brand Specialist and future team members.

    + Collaborate with Global TA Leaders (US/Asia/EMEA/LATAM) to optimize branding efforts.

    + Partner with Lenovo Brand, Internal Comms, Culture, and Social Media teams.

    + Analyze campaign performance using tools like Google Analytics and Sprinklr.

    + Manage internal referral and employer sentiment campaigns

    + Stay ahead of trends in employer branding, recruitment marketing, and candidate experience.

    Basic Qualifications:

    + Bachelor’s degree in marketing, communications, journalism, UX, or related field.

    + At least 7 years of experience in employer branding, recruitment marketing, or digital communications.

    + Proven leadership experience managing teams and cross-functional initiatives.

    + Strong portfolio showcasing brand storytelling, digital campaigns, and UX-driven content.

    + Expertise in CRM platforms and candidate engagement strategies.

    + Proficiency in social media platforms (LinkedIn, Instagram, TikTok, YouTube).

    + Experience with video production/editing tools (ie: Adobe Premiere Pro, Canva, CapCut).

    + Understanding of UX principles and visual design.

    + Strong collaboration, project management, and stakeholder engagement skills.

    Preferred Qualifications:

    + Previous experience leading global talent brand initiatives at a major tech company.

    + Built and scaled ambassador programs and early career branding strategies.

    + Deep experience in university relations and candidate engagement.

    + Strong storytelling and communication skills across digital platforms.

    + Familiarity with CRM and analytics tools to measure campaign success.

     

    _We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class._

     

    **Additional Locations** :

    * United States of America - North Carolina - Morrisville

    * United States of America

    * United States of America - North Carolina

    * United States of America - North Carolina - Morrisville