"Alerted.org

Essential Duties and Responsibilities:

+ Supports client relations and overall management of assigned business units, remaining both proactive in delivering added value to clients and responsive to meeting needs.

+ Accountable for developing and building client relationships at all levels for the department.

+ Meets with wide range of individuals and business units throughout company to promote the strategic services of the Marketing Department.

+ Researches strategic concepts and develops programs – in essence, serving as strategic business partner to assigned major accounts.

+ Develops audience segments and implements data-driven marketing strategies, establishing and tracking key performance indicators (KPIs) to measure effectiveness, optimize campaigns, and drive client business objectives.

+ Develops deep understanding of clients’ businesses and industries, staying abreast of key market trends and competitor activity, and leverages these insights to provide strategic recommendations that drive growth and differentiation.

+ Interprets market research data and makes actionable business decisions.

+ Provides recommendations to clients on brand and business objectives.

+ Develops and monitors tactical initiatives that support clients’ objectives and strategies.

+ Establishes, administers and monitors timelines and budgets for clients at the account level.

+ Manages day-to-day account activities including contacting clients, monitoring daily workflow and overseeing projects.

+ Works with sub-department managers and traffic management specialists to oversee production by managing cross-functional teams for projects and day-to-day partner success.

+ Coordinates creative elements of tactical initiatives and, together with creative team, present concepts to department’s clients.

+ Writes sales materials – creating original concept, drafting, editing and proofing content.

+ Performs human resource management activities, including identifying performance problems and approving recommendations for remedial action; evaluating performance; and interviewing and selecting staff.

+ Plans, assigns, monitors, reviews, evaluates and leads the work of assigned staff.

+ Coaches and mentors staff and identify training needs and create development plans.

+ Performs other duties and responsibilities as assigned.

Advanced Knowledge of:

+ Marketing process and overall business knowledge sufficient to develop marketing strategies within the organization on inter-departmental, corporate, business-to-business, and/or client levels.

+ Industry trends with the ability to determine and convey their potential impact upon various clients.

+ Creative production processes.

Skill in:

+ Organizational, planning and time management skills – as well as a “roll up the sleeves” mentality – sufficient to independently oversee multiple projects from start to completion.

+ Excellent written and oral communication skills, as well as strong interpersonal skills.

+ Proven negotiation, conflict resolution and relationship management skills

+ Operating standard office equipment and using required software applications.

Ability to:

+ Interact with management at all levels.

+ Lead a team, utilizing management competencies and leadership skills.

+ Work with a wide range of constituencies in a decision-making framework.

+ Work in a client-focused and team-based environment.

+ Be a creative thinker and have an entrepreneurial mindset.

+ Work in a dynamic, growing environment.