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ABOUT THE TEAM

The Dow Jones events marketing team is responsible for recruiting the world’s foremost influential business and consumer audiences into our Live Journalism events. We equip ambitious professionals with the essential information and tools they need to better lead their industries, grow their businesses and advance their careers. We host highly specialized events that build on the power of our journalism, the insight of our analysis, the ambition of our audience and the continuity of community.

ABOUT THE ROLE

The Events Marketing Manager, Live Journalism Events will join the entrepreneurial team that delivers world-class event propositions at Dow Jones. The team creates, runs and manages successful events which convene the world’s leading C Suite executives, politicians, industry experts and vertical business communities.

As Marketing Manager, you will play a pivotal role in generating awareness, interest and demand for our events, contributing to the future new business growth of the group.

You will report to the Director, Acquisition Marketing, Live Journalism and work in our midtown Manhattan office 3 days each week.

YOU WILL

+ Work closely with the Audience Data team to develop targeted audiences, identify gaps and define strategies to build out data sets and engage them

+ Develop and execute multi-channel campaign plans to drive awareness and conversion of our event propositions including: email, digital media, owned media, paid media, social, print, sales, partnerships

+ Proactively analyze in-cycle campaigns, drawing on successes and failures in order to identify tactics that are working to deliver on acquisition goals

+ Work closely with the sponsorship sales teams to identify targeted audiences and define strategies to acquire, engage, and retain attendees

+ Collaborate with paid media, brand, product, news, sales and operations teams to derive creative ways to drive event acquisition.

+ Manage marketing budgets for all assigned conferences, monitoring the effectiveness of all activity and making timely adjustments to maximize ROI

+ Provide on platform event support for key events, ensuring that the platform and registration integrations align

+ Own the analytics and story behind the data for sponsor clients

+ Function as a data driven, analytical marketer who owns the narrative from marketing data to influence other departments to drive forward the product

+ Take full ownership of the event websites and registration process to ensure ease of registration, an excellent customer experience, and strong value propositions to drive conversions

+ Develop a value proposition to drive engagement through the website

+ Deliver the marketing plan to your direct manager and wider team for each event

+ Develop and maintain clear dashboards/reports that summarize the performance of the marketing campaigns, across the predetermined KPIs/metrics:

+ Share topline numbers weekly with the management team

+ Measure and manage campaign costs, efficiencies and drive ROI

+ Analyze and identify actions to drive improved performance

+ Produce monthly reports, with optimization and recommendations, for the management team

+ Produce post-event reporting

+ Own the development of the B2B event strategies, setting clear goals and audience targets and defining team roles to ensure efficient and effective event management

+ Continuously analyze B2B event performance, proactively collaborating with team members to identify opportunities for optimization and implement strategies to enhance outcomes

+ Manage, mentor and develop associate-level team members, ensuring they meet performance standards and are on track for growth into senior roles

YOU HAVE

+ The willingness to work in our NYC (midtown) office 3 days every week;

+ At least 7 years of progressively responsible marketing experience, ideally in B2B publishing, events, media or agency equivalent;

+ Experience using CRM and marketing automation platforms, ideally Salesforce and Eloqua;

+ Proven delivery of business outcomes and growth through direct marketing;

+ Analytical skills and a data driven mindset, coupled with a passion for creativity and forward-thinking flair;

+ Experience with the test-learn-measure approach;

+ Experience analyzing results and situations, getting to solutions and making recommendations quickly;

+ Experience owning marketing initiatives and exhibiting a ‘can do’ attitude at all times

+ Ability to embrace and drive change in a high pace environment

+ Excellent written and verbal communication, along with strong interpersonal skills;

+ A keen customer-facing demeanor;

+ A Bachelor’s degree in Marketing or Business, CIM qualified, and/or equivalent experience.

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OUR BENEFITS

+ Comprehensive Healthcare Plans

+ Paid Time Off

+ Retirement Plans

+ Comprehensive Insurance Plans

+ Lifestyle programs & Wellness Resources

+ Education Benefits

+ Family Care Benefits & Caregiving Support

+ Commuter Transit Program

+ Subscription Discounts

+ Employee Referral Program

Learn more about all our US benefits **.**

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area: Dow Jones - CMO - Marketing

Job Category: Marketing & Product Management

Union Status:

Non-Union / A clear and likely internal candidate

Pay Range: $105,000 - $120,000

We recognize that attracting the best talent is key to our strategy and success as a company.As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..

Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

Req ID: 49443