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Title: Social Media Associate

Org Unit: Social Media

Work Days: Monday-Friday

Weekly Hours: 35.00

Exemption Status: Exempt

Salary Range: $72,800.00 - $82,500.00

*As required under NYC Human Rights Law Int 1208-2018 - Salary range for this role when Hired for NYC Offices

Position Summary

As part of the social media team in the Office of External Affairs, manages the day-to-day activity of the institutional social media accounts by sourcing or creating content for various platforms.

Job Responsibilities

+ Composes social media entries on institutional accounts to ensure postings align with industry standards; works with various teams to identify content/topics. Researches, conceptualizes, pitches and creates content and layout; edits vertical stories.

+ Attends various WCM events (e.g., seminars, symposiums) to capture real-time photos/visuals for social media content, supporting activities by departments, centers and institutes that demonstrate key strategic priorities.

+ Ideates and executes ideas that will increase social media views, watch-time and engagement; collaborates across Communications & Marketing division to identify story content; oversees freelancers to produce complementary graphics and animations.

+ Manages queries from departments, centers and faculty to promote initiatives; works with colleagues and/or freelancers to enhance content submissions such as modifying photos, videos and animations to be customized for institutional social platforms.

+ Participates in social media campaign planning for awareness days, including brainstorming faculty, clinician or student interviews, tactics and content for infographics or animations; interviews faculty or patients; drafts content for review and approval.

+ Collaborates with faculty, administrators and staff across WCM to understand and help advance their communications needs via social media. Encourages adoption of social media institutional policies and best practices.

+ Monitors social media activity via databases and native platforms for engagement with institutional accounts; serves as social media first responder to engage or amplify content posted by WCM community based on community management guidelines.

+ Monitors accounts for issue management; flags/offers recommendations to address negative feedback; navigates patient complaints to appropriate department/issues management agency. Serves as primary monitor to identify brand conflicts or other violations.

+ Conducts reporting/metrics on social media activity. Assists with creating/setting benchmarks for measuring impact of social media/digital content; compiles data and drafts presentations/reports for campaigns and institutional announcements/initiatives.

+ Organizes and tracks social media oversight queries; responds to social media account registration submissions and implements oversight project management. Coordinates biannual risk assessment meetings.

Education

+ Associate's Degree

Experience

+ Associate’s Degree in media, communications, marketing or related degree.

+ Bachelor’s Degree preferred.

+ At least 2 years of media, design, communications or public relations experience.

+ Experience with taking photos and video is a major plus.

+ Experience working with Adobe Creative Cloud is a major plus.

Knowledge, Skills and Abilities

+ Demonstrated ability to multi-task and prioritize in a fast-paced environment.

+ Excellent high degree of attention to detail, superior organizational skills, and strong interpersonal skills.

+ Demonstrated knowledge of major social media platforms.

+ Demonstrated proficiency with MS Office Suite and database applications.

+ Excellent communication skills (both verbal and written).

+ Ability to meet tight deadlines.

+ Demonstrated creative thinking skills and understanding of trends in social media.

+ Ability to work collaboratively in a large organization with a diverse group of stakeholders.

+ Self-starter with high degree of initiative and the ability to think critically.

+ Demonstrated ability to interact with multiple constituencies and exercise diplomacy.

Licenses and Certifications

Working Conditions/Physical Demands

+ Some evenings and weekend work.

+ Some travel within NYC.

Cornell welcomes students, faculty, and staff with diverse backgrounds from across the globe to pursue world-class education and career opportunities, to further the founding principle of “any person, any study.” No person shall be denied employment on the basis of any legally protected status or subjected to prohibited discrimination involving, but not limited to, such factors as race, ethnic or national origin, citizenship and immigration status, color, sex, pregnancy or pregnancy-related conditions, age, creed, religion, actual or perceived disability (including persons associated with such a person), arrest and/or conviction record, military or veteran status, sexual orientation, gender expression and/or identity, an individual’s genetic information, domestic violence victim status, familial status, marital status, or any other characteristic protected by applicable federal, state, or local law.

Cornell University embraces diversity in its workforce and seeks job candidates who will contribute to a climate that supports students, faculty, and staff of all identities and backgrounds. We hire based on merit, and encourage people from historically underrepresented and/or marginalized identities to apply. Consistent with federal law, Cornell engages in affirmative action in employment for qualified protected veterans as defined in the Vietnam Era Veterans’ Readjustment Assistance Act (VEVRRA) and qualified individuals with disabilities under Section 503 of the Rehabilitation Act. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations in accordance with applicable law.