• Marketing Content Strategist IV

    Commonwealth Care Alliance (Boston, MA)


    011130 CCA-Marketing & Communication

    Position Summary:

    Reporting to the Manager, Marketing Operations, the Content Strategist IV is responsible for the development and strategy of content for member and/or provider materials and collateral.

    Supervision Exercised:

    + No, this position does not have direct reports.

    Massachusetts Market Contract Key Personnel:

    + No, this position is not identified in the contract/s as key personnel.

    Essential Duties & Responsibilities:

    + Curate, capture, write, and produce content that reinforces the company’s brand positioning

    + Deploy campaigns from ideation to implementation

    + Develop interesting plan language content to improve audience experience

    + Execute communications for the appropriate channel delivery

    + Ensure production of materials is on time and within budget

    + Assist with assignment of departmental work queue

    + Ensure a unified content calendar is effectively created, maintained, and followed and is relevant to key programs and initiatives

    + Confirm all regulatory and accreditation requirements are adhered to in materials created and utilized

    + Conduct regular content audits to ensure adherence to corporate policies, standard operating procedures and style guides

    + Guide team efforts to create comprehensive communication plans in support of business needs, regulatory requirements and organizational goals

    + Utilizing consultative methods, collaborate and coordinate with key internal stakeholders and external business partners

    + Facilitate gathering of customer data insights and leverage data to evaluate content strategy and management

    + Establish measurements and monitor communication plan execution; provide ongoing feedback and recommendations for improvements

    + Lead large and complex projects to ensure strategies, goals and milestones are achieved

    + Conduct training and provide guidance on department processes and procedures for new team members

    + Support the development and maintenance of team processes, manuals and guides

    + Create and implement process improvement efforts

    + Provide communication expertise and serve as communications lead on internal work groups/committees to support organizational initiatives and efforts

    + Perform any other job duties as requested

    Working Conditions:

    + Standard office conditions.

    Required Education (must have):

    + Bachelor’s degree in Marketing, Public Relations, Journalism, Communications, or related field or equivalent work experience is required

    Desired Education (nice to have):

    Required Licensing (must have):

    + None

    Desired Licensing (nice to have):

    MA Health Enrollment** **(required if licensed in Massachusetts):

    + No, this is not required for the job.

    Required Experience (must have):

    + Minimum of seven (7) years of experience writing consumer-friendly, plain language content is required

    + Experience in content implementation across multiple platforms and mediums/channels

    + Experience writing health care-related content is preferred with a deep understanding of subject lines, call to action (CTAs) and writing styles that drive engagement

    Desired Experience (nice to have):

    Required Knowledge, Skills & Abilities (must have):

    + Microsoft Office proficient

    + Experience using visual software, such as PowerPoint and Visio

    + Project management skills

    + Demonstrate a good balance of creative, editorial, and technical skills

    + Excellent attention to detail

    + Oral, written, and interpersonal communication skills

    + Knowledge of marketing practices, tactics and trends

    + Cross-functional team skills

    + Ability to work independently

    + Time management skills

    + Decision making/problem solving skills

    Required Language (must have):

    Desired Knowledge, Skills, Abilities & Language (nice to have):

    EEO is The Law

    Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled

    Please note employment with CCA is contingent upon acceptable professional references, a background check (including Mass CORI, employment, education, criminal check, and driving record, (if applicable)), an OIG Report and verification of a valid MA/RN license (if applicable). Commonwealth Care Alliance is an equal opportunity employer. Applicants are considered for positions without regard to veteran status, uniformed service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other category protected by applicable federal, state or local laws.