"Alerted.org

Description

We are looking for a candidate who has a strategic vision to move the brand to leadership and has a passion for beauty. Candidates should have expertise in 2 key areas:

1. Social Media: The ideal candidate will have a profound understanding of social media marketing and how to drive to leadership and industry disruption across social media platforms with a forward⁃thinking mindset, creativity & consumer insights at the forefront of everything they do. This cross⁃functional role is responsible for leveraging the brand's heritage, creativity, and product innovation to build global programs that elevate the brand and drive business goals.

2. Content Strategy: This person will play a pivotal role in ensuring integration across site, Social, Email and Media. They will act as a highly cross⁃functional team player and will lead the effort to support business priorities by delivering innovative creative content against key strategic initiatives across owned, earned, and paid channels.

Responsibilities/Duties

Social Media Leadership:

+ Create a center of excellence and drive leadership of the brand's key global social platforms: Instagram, TikTok, Snapchat in close partnership with the global creative and regional consumer engagement teams.

+ Manage monthly and quarterly social reporting processes to create actionable insights, integrate social data into broader digital marketing briefs to ensure data⁃driven content decisions.

+ Monitor trends in social media tools, applications, channels, and competitors to ensure the brand is at the forefront of new technologies and innovations.

+ Develop strong relationships with key platforms to drive innovation and get first to market opportunities.

+ Push the brand into new and emerging areas of social media while enhancing and elevating campaign activations.

+ Design repeatable, marketable frameworks and solutions for: (1) Delivering data⁃driven insights to inform content, production, and distribution. (2) Building best⁃in⁃class, fit for the platform/channel integrations and executions.

Content Strategy Leadership:

+ Develop the content strategy for original content that supports brand and marketing objectives across paid, organic, Skin School, site & email working closely with the online teams.

+ Develop editorial content for the site as a go⁃to destination for consumers and a driver of SEO for brand.com.

+ Collaborate and consolidating all content requirements for channels.

+ Partner with the social media team and the Go⁃To⁃Market team to support creation of new content formats ⁃ AR, video, VR, virtual experiences etc.

+ Unify data, technology, media, and strategy to redefine how we create, optimize, and distribute content and experiences.

Mentoring and Managing a team:

+ Directly manage a team of social media and content experts to drive excellence in both areas.

+ Work closely with the online team for content strategies as well as social and global creative.

+ Build strong relationships with global creative, regional consumer engagement teams for social media advancement.

Qualifications

+ 4⁃year bachelor's degree required.

+ 8+ years of relevant experience managing social media for a large consumer brand, agency, or media publisher.

+ Exceptional leadership skills to grow, build, and retain a talented team of social media professionals.

+ Proven experience hitting key social KPIs.

+ Excellent editorial/creative judgment, writing skills and ability to capture the brand's voice to reach both new and legacy consumers.

+ Confident, collaborative, and communicative with a desire to thrive in a fast⁃paced environment.

+ Agency background a plus.

+ Impeccable attention to detail.

+ Pro⁃active problem solver and critical, creative thinking a must.

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].