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Job Description

An employer is looking for a Field Operations Marketer to work fully remote for a SaaS company. This is an operations and executionary focused role that will be supporting a team of America based Field Marketers. Main responsibilities include:

Marketing Operations/Campaign execution

- Write, build, launch campaigns and programs in Marketo

- Create event registration forms in Marketo

- Create campaigns in Salesforce and link them to Marketo

- Create smart lists in Marketo

- Build webinars in marketo/zoom/on24/sfdc & execute with follow up plans

- Additional field marketing-related support that may arise

Reporting/Analytics

- Clean lead lists and upload into SFDC and/or Marketo

- Pull reports from Marketo and distribute to appropriate Boomi team members

- Track and analyze campaign performance metrics, including lead generation, pipeline contribution, and ROI using Power BI

- Provide regular reports and insights to sales and marketing leadership.

- Identify areas for improvement and optimize campaigns to maximize results.

Event Management

- Assist in planning regional field marketing events to drive brand awareness and generate leads.

- Manage all aspects of event logistics, including campaign and operational set up, promotional plan, venue selection, vendor management, and on-site execution

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Skills and Requirements

5-10 years of experience within Field Marketing Operations and event logistics in a technology B2B space

Expertise with creating marketing campaigns and reporting in Marketo and Salesforce

Experience with project management tools

Expertise with data, reporting, and analytics

This will be a very tactical / high execution role - not as strategic

Experience working cross-functionally with sales organizations Experience with Power BI is a plus

Asana project management tool experience