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Job Title

Social Media Specialist - YouTube

Agency

Texas A&M University

Department

Marketing & Communications

Proposed Minimum Salary

Commensurate

Job Location

College Station, Texas

Job Type

Staff

Job Description

Who We Are

The Division of Marketing & Communications tells the story of Texas A&M and promotes and protects the Texas A&M brand. We achieve our goals through: Messaging, Branding, and Brand Oversight. For more information, please visit us at https://marcomm.tamu.edu/

What We Want

The Social Media Specialist (YouTube Focus) supports Texas A&M University’s Marketing and Communications social media operations with a primary focus on YouTube content strategy, optimization, and channel growth. With a larger content creation team, this position plans, produces, and manages high-impact video and social media content that enhances the university’s reputation, reach, and engagement. This role partners closely with the Director of Social Media, creative teams, and academic and administrative units to ensure that Texas A&M’s video presence reflects institutional priorities and meets the highest standards of quality, accessibility, and brand alignment.

What You Need To Know

Salary: Commensurate based on selected candidates experience.

Cover Letter/Resume: A cover letter and resume are strongly recommended and will help in our review. You may upload them on the application under the CV/Resume section.

Other: May require work outside regular business hours for events or timely campaigns.

Responsibilities

YouTube Channel Management and Optimization:

+ Manage Texas A&M’s official YouTube presence, overseeing publishing, playlists, metadata, thumbnails, and channel organization.

+ Develop and maintain YouTube content calendars in alignment with broader social campaigns and institutional goals.

+ Implement SEO and metadata strategies to maximize visibility and audience retention.

+ Analyze performance metrics (views, watch time, audience demographics, retention rates) to inform ongoing optimization.

+ Stay current on YouTube trends, algorithm updates, and best practices for higher education and brand storytelling.

Content Production and Creative Collaboration:

+ Plan, script, and coordinate video content in partnership with internal creative and marketing teams.

+ Support production logistics, including scheduling, on-site filming, and post-production coordination.

+ Edit short-form and long-form videos optimized for YouTube and cross-platform use (Instagram and LinkedIn).

+ Ensure all video content aligns with university brand standards, accessibility guidelines, and strategic messaging.

Social Media Execution and Campaign Support:

+ Collaborate with the Social Media team to implement campaigns and initiatives across institutional social platforms.

+ Draft captions, select visuals, and schedule posts using enterprise tools (e.g., Sprout Social).

+ Participate in daily monitoring, engagement, and moderation on social channels.

+ Contribute creative ideas for content that strengthens storytelling and community engagement.

Reporting and Insights:

+ Produce regular reports summarizing video and social media performance metrics.

+ Identify trends, audience insights, and recommendations to inform future creative direction.

+ Present key findings to the Director of Social Media and other stakeholders to support data-driven decisions.

Training, Governance, and Collaboration:

+ Assist with maintaining social media governance and standards across decentralized university accounts.

+ Provide training and support to campus partners on YouTube best practices, analytics interpretation, and brand alignment.

+ Collaborate with communications leads across colleges and divisions to ensure coordinated digital storytelling efforts.

Qualifications

Required Education & Experience:

+ Bachelor’s degree in Communications, Marketing, Journalism, Digital Media, or a related field, or an equivalent combination of education and experience.

+ Five years of related experience in social media, video production, or digital communications; including:

+ Demonstrated experience managing and optimizing YouTube channels.

+ Experience in video editing, captioning, and publishing workflows.

+ Strong understanding of social media content creation, audience engagement, and platform analytics.

Preferred Qualifications:

+ Master’s degree in Marketing, Communications, or a related field.

+ Strong, demonstrated portfolio of YouTube channel production — including content creation, content strategy, production planning, and execution.

+ Experience in higher education or large-scale brand management.

+ Proficiency in Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop) or comparable software.

+ Familiarity with Sprout Social, Google Analytics, YouTube Studio, and social listening tools.

+ Knowledge of digital accessibility standards (WCAG, ADA compliance).

+ Experience with cross-platform content repurposing and digital storytelling.

Knowledge, Skills, and Abilities:

+ Deep knowledge of YouTube strategy, analytics, and audience development.

+ Strong video production, editing, and storytelling skills.

+ Excellent written and verbal communication abilities.

+ Data-driven mindset with attention to accuracy and detail.

+ Ability to work collaboratively and meet deadlines in a fast-paced environment.

+ Commitment to diversity, inclusion, and accessible communication.

Physical Requirements:

+ Occasional lifting, camera operation, and travel for shoots.

Why Texas A&M University?

We are a prestigious university with strong traditions, Core Values, and a community of caring and collaboration.  Amenities associated with a major university, such as sporting and cultural events, state-of-the-art recreation facilities, the Bush Library and Museum, and much more await you.  Experience all that a big city has to offer but with a reasonable cost-of-living and no long commutes.

+ Medical, (https://www.tamus.edu/benefits/medical/) prescription drug, dental, (https://www.tamus.edu/benefits/dental/) vision, life and AD&D, (https://www.tamus.edu/benefits/life-add/) flexible spending accounts , and long-term disability insurance (https://www.tamus.edu/benefits/long-term-disability/) with Texas A&M contributing to employee health and basic life premiums

+ 12-15 days (https://employees.tamu.edu/employee-relations/leave/index.html) of annual paid holidays

+ Up to eight hours of paid sick leave (https://employees.tamu.edu/employee-relations/leave/paid/sick.html)  and at least  eight hours of paid vacation (https://employees.tamu.edu/employee-relations/leave/paid/vacation.html)  each month

+ Automatic enrollment in the  Teacher Retirement System of Texas (https://www.trs.texas.gov/Pages/Homepage.aspx)

+ Health and Wellness: Free exercise programs and release time (https://flourish.tamu.edu/wellness-release-time/)

+ Professional Development: All employees have access to free  LinkedIn Learning (https://linkedinlearning.tamu.edu/)  training, webinars, and limited financial support to attend conferences, workshops, and more

+ Educational release time and tuition assistance (https://livingwell.tamu.edu/employee-tuition-assistance)  for completing a degree while a Texas A&M employee

+ Living Well, (https://livingwell.tamu.edu/) a program at Texas A&M that has been built by employees, for employees

Our Commitment

Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & lived experiences. Embracing varying opinions and perspectives strengthens our core values (https://www.tamu.edu/about/coreValues.html) which are: Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service.

Instructions to Applicants: Applications received by Texas A&M University must either have all job application data entered or a resume attached. Failure to provide all job application data or a complete resume could result in an invalid submission and a rejected application. We encourage all applicants to upload a resume’ or use a LinkedIn profile to pre-populate the online application.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.