• Communications Program Manager

    Robert Half The Creative Group (Philadelphia, PA)


    Description

    Robert Half is partnering with a leading enterprise organization to hire a Communications Program Manager to join their newly established Communications Operations team. This role plays a pivotal part in shaping customer engagement strategies and optimizing the customer communications journey across multiple channels—including email, SMS, and push notifications. The ideal candidate will be highly analytical, detail-oriented, and proactive—someone who thrives in a data-driven environment and enjoys turning audience insights into actionable strategies that drive engagement, retention, and business impact.

     

    Duration: 6+ month contract w/ potential to convert to full-time hire

     

    Hours: 40 hours/week

     

    Pay Rate: $32-36/hour

    Key Responsibilities:

    Audience Health & Analytics

     

    + Monitor and report on the health and performance of customer communication channels (email, SMS, push).

    + Track and visualize key metrics such as:

    + Addressable audience size and engagement reach

    + Channel performance trends over time

    + Audience acquisition, churn, and reactivation rates

    + Develop and execute strategies to improve audience reach, engagement, and retention, including re-engagement campaigns and customer data optimization initiatives.

    + Build and maintain dashboards and performance reports to support decision-making.

    + Present actionable insights and recommendations to leadership and cross-functional stakeholders.

     

    Journey Optimization & Project Delivery

     

    + Manage the migration of communication programs to a unified platform while ensuring seamless delivery across existing systems.

    + Partner with analytics, marketing, and operations teams to define and measure KPIs across the customer lifecycle.

    + Oversee communication planning, prioritization, and execution to ensure timeliness and quality across all touchpoints.

    + Lead A/B testing and experimentation to improve messaging performance.

    + Implement AI and automation tools to streamline workflow, improve creative testing, and enhance personalization.

     

    Cross-Functional Collaboration

     

    + Collaborate with teams across data, engineering, campaign operations, and analytics to align strategies and deliver consistent customer experiences.

    + Translate complex analytics into insights that inform creative, messaging, and operational decisions.

    + Support both marketing and service communication efforts to ensure cohesive, data-informed strategies across channels.

    Requirements

    Qualifications:

    + Bachelor’s degree in Marketing, Communications, Analytics, or a related field.

    + 5+ years of experience in marketing operations, campaign analytics, or customer lifecycle management.

    + Proven experience managing and optimizing multichannel communications, with a strong grasp of data analytics and performance measurement.

    + Proficiency in tools such as Adobe Campaign, Adobe Journey Optimizer, Power BI, Tableau, or other similar analytics platforms.

    + Strong communication and presentation skills, with the ability to translate data into compelling narratives.

    + Experience managing cross-functional projects and improving operational efficiency.

    + Telecom, media, or enterprise-scale organization experience preferred.

    Preferred Skills:

    + Experience with AI-driven content or analytics tools (e.g., Writer, Jasper).

    + Familiarity with customer data platforms (CDPs) and digital asset management systems.

    + Strategic thinker with a passion for audience engagement, personalization, and data-driven innovation.

     

    Innovation starts with people.®

     

    Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

     

    Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

     

    All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

     

    • 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .