• Omnichannel Communications Manager

    Robert Half The Creative Group (Philadelphia, PA)


    Description

    Robert Half is partnering with a leading enterprise organization to hire a Omnichannel Communications Manager to support key initiatives within a growing Communications Operations team. This role will focus on SMS channel expansion, technology migration, and the integration of AI-driven insights to enhance how the organization communicates with its customers across multiple touchpoints. The ideal candidate is both strategic and execution-focused, with a background in customer messaging, marketing operations, and digital enablement. This individual will play a critical role in helping evolve the customer communications ecosystem—ensuring messages are personalized, timely, and aligned across all channels.

     

    Duration: 6+ month contract w/ potential to convert to full-time hire

     

    Hours: 40 hours/week

     

    Pay Rate: $32-36/hour

    Responsibilities:

    Customer Messaging Strategy & Execution

     

    + Support the rollout and enhancement of SMS marketing campaigns, including backend enablement, opt-in strategy, and migration planning.

    + Collaborate with cross-functional partners to ensure messaging consistency across outbound (email, SMS, push) and inbound (app, web, IVR) channels.

    + Assist in designing and documenting messaging frameworks for:

    + Message tiering and sequencing

    + Urgency prioritization (instant vs. non-urgent)

    + Ideal channel selection

    + Timing and frequency capping

    + Suppression logic and customer preference management

    + Partner with marketing and analytics teams to ensure all messaging aligns with audience strategy, campaign goals, and brand guidelines.

     

    Technology Integration & Enablement

     

    + Partner with platform teams to support the migration of SMS and marketing campaigns to Adobe V8, ensuring accurate tagging, governance, and analytics tracking.

    + Coordinate efforts across tools and systems such as AEM, OneDrive, and Smartsheet to maintain consistent messaging, asset traceability, and process efficiency.

    + Contribute to the identification and implementation of a centralized Digital Asset Management (DAM) solution with integration into analytics and campaign platforms.

    + Support delivery management and cross-functional planning to ensure smooth technology transitions and effective campaign execution.

     

    GenAI/ML Communications Support

     

    + Assist in developing a strategic roadmap for GenAI and machine learning integration into communication workflows and performance analytics.

    + Translate complex data insights and model outputs into actionable recommendations that inform creative optimization and personalization strategies.

    + Support pilot programs, testing frameworks, and stakeholder education initiatives around GenAI/ML capabilities in marketing and communications.

    Requirements

    Qualifications:

    + 3-5+ years of experience in customer communications, marketing operations, or digital strategy.

    + Strong understanding of omnichannel communication strategies and customer journey orchestration.

    + Experience with SMS marketing platforms, Adobe Experience Manager, and customer data platforms (CDPs) preferred.

    + Excellent project management and cross-functional communication skills.

    + Proven ability to thrive in a fast-paced, matrixed environment and manage multiple priorities.

    Preferred Skills:

    + Familiarity with GenAI/ML tools and their application in marketing analytics or creative enablement.

    + Experience within telecom, media, or large-scale enterprise communications environments.

    + Strategic thinker with a passion for innovation, data-driven storytelling, and customer experience.

     

    Innovation starts with people.®

     

    Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

     

    Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

     

    All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

     

    • 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .