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  • Paid Media Specialist

    Robert Half The Creative Group (Raleigh, NC)



    Apply Now

    Description

    Paid Media Strategist

    Position Summary

    The Paid Media Strategist is responsible for developing, executing, and optimizing multi-channel paid media campaigns to drive brand awareness, lead generation, and revenue growth. This role requires a data-driven marketer with strong analytical skills and a deep understanding of digital advertising platforms, including Google Ads, Meta Ads, LinkedIn, and programmatic media. The ideal candidate will combine strategic insight with hands-on execution to maximize ROI and ensure campaign alignment with broader marketing objectives.

    Key Responsibilities

    + Plan, execute, and manage paid media campaigns across search, social, display, video, and emerging platforms.

    + Develop and implement media strategies that align with business goals and target audience insights.

    + Conduct keyword, audience, and competitive research to inform campaign planning.

    + Manage campaign budgets, pacing, and bid strategies to maximize performance and ROI.

    + Create and test ad copy, visuals, and landing pages in collaboration with creative teams.

    + Monitor campaign performance and generate regular reports with actionable insights and recommendations.

    + Stay current with platform updates, algorithm changes, and digital advertising trends.

    + Partner with analytics and marketing teams to track attribution, conversions, and overall impact.

    + Ensure all campaigns adhere to brand guidelines and compliance standards.

    Requirements

    Qualifications

    + Bachelor’s degree in Marketing, Advertising, Communications, or a related field.

    + 3–5+ years of experience managing paid media campaigns across multiple channels.

    + Proven expertise with Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and/or programmatic DSPs.

    + Strong analytical and quantitative skills with proficiency in Google Analytics or similar tools.

    + Experience with A/B testing, conversion tracking, and attribution modeling.

    + Excellent communication skills and the ability to present performance insights clearly.

    + Certification in Google Ads, Meta, or related platforms preferred.

     

    Innovation starts with people.®

     

    Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

     

    Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

     

    All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

     

    • 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .

     


    Apply Now



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