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Introduction

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.

Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM's brand, capture the market's attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM.

When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Your role and responsibilities

An Ecosystem Marketing Marketplace Manager plays a critical role in promoting and scaling a platform that connects buyers and sellers. This role focuses on executing integrated marketing strategies to attract, engage, and retain users while driving platform growth.

Key Responsibilities

* Platform Promotion & User Engagement

* Develop and execute multi-channel marketing strategies to increase platform visibility and user acquisition.

* Leverage content, SEO, social media, and influencer partnerships to drive traffic and engagement.

* Market Research & Insights

* Conduct market and user research to understand customer needs, behaviors, and trends.

* Translate insights into actionable strategies that enhance user experience and partner success.

* Campaign & Performance Management

* Manage digital campaigns across the marketplace ecosystem.

* Analyze performance data to optimize product listings, campaigns and improve ROI.

* Partner Relationship Management

* Own and nurture relationships with key marketplace partners.

* Strategic Planning & Execution

* Develop and implement joint business plans with partners to drive mutual growth.

* Identify strategic opportunities and operational improvements to enhance marketplace performance.

* Platform Expertise & Enablement

* Serve as the marketplace expert with deep knowledge of platform capabilities and business levers.

* Educate partners and internal teams on best practices and platform innovations.

* Cross-functional Collaboration

* Work closely with internal to execute initiatives and deliver results.

* Data-Driven Decision Making

* Use data and insights to inform strategy, measure success, and recommend scalable solutions.

We offer a dynamic blend of personal flexibility and a thriving in-office environment. This role requires three days of in-office presence per week, with two days for remote work.

Key Skills for Success

* Creativity: To develop innovative campaigns and compelling content.

* Analytical Skills: To interpret data, measure campaign performance, and make informed decisions.

* Communication: To craft persuasive messaging and build strong relationships with customers and partners, internally and externally

* Strategic Thinking: To develop and implement long-term marketing strategies that drive sustainable growth for the marketplace.

* Brief, enable and collaborate with Sales, Clients, IBM Service Partners and/or internal stakeholders.

Required technical and professional expertise

REQUIRED EXPERTISE

* Readiness to travel 20% annually

* Fluency in English

Preferred technical and professional experience

PREFERRED EXPERTISE

* Experience in Ecosystem, creating and implementing successful marketing plans, leveraging a range of tactics and technologies within budget, and on time

* Ability to work with cross functional and multicultural teams

* Ability to align to set goals and objectives, while being able to quickly pivot based on business needs

* Understanding of technology products, sales cycles, and solution positioning

* Working knowledge of salesforce CRM ideal and IBM’s analytics tools

* Ability to leverage data to make market aligned decisions to support go-to-market execution

* Ability to communicate effectively to key stakeholders (Senior leadership in Sales and Marketing, internal and externally

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.