• CRM Manager - Digital Marketing

    ASM Global (UT)


    LEGENDS GLOBAL

    Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach.

     

    Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events and venues.

     

    The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career.

     

    Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sounds like a winning formula for you. Join us!

    THE ROLE

    Working closely with our clients and the digital marketing team, the right candidate will be responsible helping deliver best in call CRM campaigns for our clients. The successful candidate will be familiar in using insight to drive Email, SMS and automated programs to improve customer retention and acquisition.

    ESSENTIAL DUTIES AND RESPONSIBILITIES

    +  Help implement and manage customer and data led Email, SMS marketing campaigns, and automation programs to deliver customer retention and frequency.

    + As the team grows, hire and manage a small team of Email coordinators. Delegate tasks and foster professional growth within each of your employees.

    + Adopt new trends and strategies to expand the customer base such as upselling and cross-selling.

    + Build and maintain profitable relationships with venue clients. Oversee the relationship with customers handled by your team.

    +  Monitor and improve performance of all Email Marketing communications. Collaborate with Internal teams and our clients to ensure the campaign and copies of the newsletters are fit for brand.

    +  Build and share weekly ad hoc reports that prove or suggest the effectiveness of the campaigns and strategy.

    +  Familiar with all the marketing initiatives, customer acquisition and retention programs via key marketing channels.

    +  Research and analyze local market competitors. Become familiar with the latest Email and SMS trends and regulations.

    QUALIFICATIONS

    To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

     

    + Experience with leading clients through an ESP launch process

    + Understanding of the digital marketing landscape with previous experience launching multi-channel digital propositions that have delivered key business impact.

    + Experience with delivering and optimizing key Digital & Email Marketing concepts such as (but not exclusively) automation, integration & segmentation.

    + Previous experience using Klaviyo.

    + Precious experience designing complex automated flows based on customer behavior.

    + Advanced project management skills

    + Comfortable creating and implementing A/B tests as well as analyzing and reporting on the results.

    + Excellent track record with client relationships

    + Confident user of Google or Adobe analytics and Excel. Comfortable producing complex reports.

    + Previous management experience is a plus.

    EDUCATION/EXPERIENCE

    + Bachelor’s Degree or equivalent preferred

    + 3+ years of Email Marketing experience

    COMPENSATION

    Competitive salary, commensurate with experience, and a generous benefits package that includes: medical, dental, vision, life and disability insurance, paid vacation, and 401k plan

    WORKING CONDITIONS

    PHYSICAL DEMANDS

    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

    NOTE:

    The essential responsibilities of this position are described below the above headings. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

     

    Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.