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Situation is a leading full-service marketing and advertising agency specializing in live experience-based brands, including some of Broadway’s biggest blockbusters and iconic live experiences like The Metropolitan Opera and the Empire State Building. We create groundbreaking campaigns that captivate audiences and drive cultural conversation.

What You’ll Do

We’re seeking a Senior Copywriter to lead the development of brand voice, campaign-level messaging, and creative concepts for a portfolio of clients. This role delivers high-profile copywriting and ensures consistency, quality, and authenticity across all deliverables. The Senior Copywriter collaborates with cross-functional teams, mentors junior writers, and serves as a key voice in shaping brand storytelling and campaign strategy.

Our office is located in midtown Manhattan, with a hybrid schedule.

Sample Day-to-Day Responsibilities

+ Collaborate with the Creative Director to craft brand storytelling, campaign messaging, and creative concepts.

+ Create high-profile brand copy, such as mission statements, taglines, social media messaging and seasonal rebrands.

+ Generate and refine creative concepts, balancing innovative ideas with brand standards.

+ Develop and implement brand voice and tone, maintaining consistency across campaigns.

+ Partner with designers and art directors to bring ideas to life, ensuring visual and written elements align seamlessly.

+ Conduct and participate in internal creative reviews, focusing on overall messaging in addition to grammar and proofreading.

+ Present concepts and copy internally and to clients, effectively articulating ideas and strategy.

+ Mentor and support junior copywriters, fostering their growth and skill development.

+ Manage multiple projects simultaneously, maintaining organized workflows and meeting deadlines.

+ Actively participate in kick-offs, brainstorms, and client meetings, taking ownership of the copywriting components.

Requirements

+ 5–8+ years of creative copywriting experience, ideally in entertainment or agency environments.

+ Deep knowledge of the Broadway space and a proven track record in theatrical or live event marketing.

+ A strong portfolio of promotional or advertising copy—in theater, live events, or adjacent industries.

+ Exceptional storytelling ability with the skill to balance bold creative ideas and commercial effectiveness.

+ Proven experience mentoring junior copywriters.

+ Fluency across digital, video, social, and experiential channels; familiarity with emerging tools and trends (including AI) is a plus.

+ Comfortable managing multiple accounts while maintaining high creative standards.

Benefits

We offer a competitive base salary and a range of benefits and perks:

+ Salary range: $90,000 - $110,000 per year, commensurate with experience

+ Health care plan (medical, dental, and vision)

+ Retirement plan with employer match

+ Life and disability insurance

+ Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays

+ Paid family leave

+ Cold brew coffee, snacks and fresh fruit

+ Wellness resources

+ Special access to New York City’s arts and entertainment scene

We have been honored for our commitment to our team with workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune.

Our Company

We are Situation, a marketing and advertising agency that builds and drives passionate communities to meaningful action. We partner with leading live experience-based brands across theater, culture, and entertainment to create campaigns that break through, sell tickets, and spark cultural conversation.

Situation is part of Situation Group, a collective of award-winning advertising agencies.