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What We Need:

As our Marketing Operations Specialist, you’ll be the architect and orchestrator of our marketing technology ecosystem — designing how data, tools, and processes connect to drive engagement, conversion, and revenue. You’ll lead the design and optimization of customer journey maps and workflows, ensuring that our MarTech stack, CRM, and automation platforms work together seamlessly to deliver personalized lifecycle marketing experiences and accurately attribute marketing’s impact on business growth. This role blends strategy, technology, and analytics — perfect for someone who wants to shape the engine behind our demand generation, lifecycle marketing, and account-based marketing (ABM) programs.

What You'll Be Doing:

+ Architect and optimize customer journey maps that define how prospects and customers move through each stage of the lifecycle — from acquisition to retention.

+ Design and manage a connected MarTech stack (HubSpot, Marketo, Salesforce, Klaviyo, etc.) that integrates with other business systems to ensure accurate lead flow, lifecycle visibility, and revenue attribution.

+ Partner with marketing, sales, and IT to operationalize ABM programs — aligning data, workflows, and reporting to target and nurture key accounts effectively.

+ Develop and execute the marketing operations strategy, establishing KPIs, dashboards, and frameworks to measure marketing effectiveness and ROI.

+ Build and refine automated campaigns for lead nurturing, re-engagement, and lifecycle progression.

+ Maintain CRM data integrity and improve audience segmentation for both one-to-many and one-to-few marketing.

+ Audit, enhance, and document marketing automation processes to improve scalability and compliance (CAN-SPAM, GDPR, CASL).

+ Manage lead routing, campaign structure, and reporting across systems like Salesforce, HubSpot, and associated integrations.

+ Oversee the digital asset management (DAM) platform and internal digital signage programs supporting brand communication.

+ Create SOPs and process documentation to ensure consistency and knowledge sharing across teams.

+ Regularly communicate insights, campaign performance, and marketing attribution reports to stakeholders.

What You Will Need To Be Successful:

+ Bachelor's degree in Marketing, Communications, Business or related field.

+ 3+ years of hands-on experience in marketing operations, CRM, or marketing automation.

+ Deep familiarity with HubSpot, Eloqua, Klaviyo, Salesforce, or similar MarTech tools.

+ Proven experience connecting systems via APIs, integrations, or automation tools (e.g., Zapier).

+ Strong analytical and problem-solving skills with data segmentation, reporting, and Excel/Sheets.

+ Ability to translate business goals into process and technology solutions.

+ Understanding of email marketing, campaign analytics, and lifecycle marketing.

+ Working knowledge of data privacy and compliance regulations.

#LI-NE1

About Us: Who we are:When hospitals, schools, hotels, and even music festivals need to identify the people coming through their doors, they rely on PDC's expertise and solutions. As part of Brady Corporation's global portfolio of brands, PDC is a leader in identification solutions serving healthcare, government, education, entertainment and hospitality. PDC's breadth of products, from patient identification to music festival wristbands, are an integral part of Brady's identification solutions. But PDC's products and solutions are just one element of the Brady story. From the depths of the ocean to outer space, from the factory floor to the delivery room - Brady is just about everywhere you look. Companies around the world trust us because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities. We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2025, Brady employed approximately 6,400 people in our worldwide businesses. Our fiscal 2025 sales were approximately $1.51 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at www.bradycorp.com. Why work at Brady:A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth. And as a member of the PDC team, you'll get to represent a company with unique brand recognition across several industries. Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back. Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.

Our Benefits:

+ Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision

+ Generous 401(k) with company match

+ Paid time off and holidays

+ Opportunity to participate in incentive programs for all full-time employees

+ Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance

+ Education reimbursement opportunities

+ Scholarship program for children of Brady employees

+ A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities

+ Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)

+ Dress-for-your-day dress code

+ Charitable contributions matched through Brady's Matching Gift program