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Global High-Net-Worth (HNW) is a leader in the HNW and ultra HNW insurance market with capacity to write insurance on residents in 150+ countries. For 20 years, we have delivered value through innovation and by partnering with our third-party distributors. Identified as one of the key pillars for Manulife’s Asia segment, Global HNW has been mandated to expand into new markets and rapidly grow sales.

The Global HNW marketing team executes various strategic initiatives that will ultimately drive profitable growth for our B2B audience. The marketing engagement lead role will operate as a leader, a strategist, and a consultant. She/he will collaborate closely with global teams, especially the Asia RO, to implement critical business initiatives. A successful candidate must be willing to embrace and champion change within the organization, manage competing priorities in an extremely fast-paced environment, execute data-driven decision-making, and deliver on Global HNW marketing projects.

As a Marketing Engagement Lead, a deep understanding of the life insurance industry and its products is crucial. The role’s primary focus will be to develop/execute marketing strategies and devise innovative marketing tactics to boost market awareness and drive sales for Global HNW. This role also involves managing campaigns/promotions as well as various marketing initiatives across digital and traditional platforms and collaborating with various teams to ensure efficient campaign strategy execution, leading to robust sales and pipelines for Global HNW.

The Global HNW Marketing Team, of which the Market Engagement Lead is a key part, is responsible for the strategy and execution of product launches, sales enablement, NPS surveys and distributor communications for Manulife Bermuda, Hong Kong, and Singapore. This team is an integral part of our comprehensive marketing organization, which includes brand, human-centered design, analytics, integrated production, as well as our third-party creative agency, Oliver. Together, these teams collaborate closely to craft our marketing narrative, deliver connected distributor experiences, and demonstrate the business value of marketing.

Responsibilities:

+ Develop, execute, and measure strategic marketing programs to support Global HNW products, services, and partners

+ Write and present integrated marketing plans for a senior-level management team

+ Recommend and develop appropriate communication vehicles for achieving marketing objectives

+ Creatively and effectively influence all media to drive marketing campaigns; design and execute targeted campaigns utilizing effective email marketing, A/B testing, social influence, digital advertising channels and website experiences

+ Evaluate campaign success using analytics relative to competitor activities and current market conditions

+ Create marketing materials/messaging for new and existing products and programs, ensuring that materials support business goals and marketing strategies

+ Manage multiple projects simultaneously, often among competing priorities for stakeholders

+ Ensure work is delivered accurately,on time, and within budget

+ Seek continuous improvement of existing processes

+ Develop and maintain relationships across all Global HNWdepartments, including sales, product, legal, compliance, underwriting, and, where applicable, external distributors, as well as the larger Manulife organization

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Qualifications:

+ The ideal candidate will have a strong background in campaign management and, ideally, in the life insurance space, and will be passionate about bringing excitement to these experiences. The experience and skills needed include:

+ Minimum of bachelor's degree in marketing, sales, or related field of study

+ 5+ years of experience in a marketing manager or account management role and has experience in developing and executing marketing campaigns

+ Experience in the life insuranceindustry, products, and concepts a must

+ Quick thinker and decision-maker - provides team confidence and keeps calm in crises and when dealing with unexpected challenges

+ Ability to work independently and collaborate within a team environment, often facing conflicting and overlapping demands

+ Excellent project management, communication, presentation, time management,& writing skills

+ Ability to build and maintain strong relationships at all levels of the organization

+ Analytical and data-driven, leveragingthe expertise of the marketing analytics team to assess and optimizepast results to inform future decisions

+ Comfortable using and learning new technologies and naturally curious and creative – eagerness to test and learn and possess an owner mindset

+ Experienced with marketing technologies and sales CRMs (Salesforce) to execute marketing, used to assess and optimize complex, highly visible marketing initiatives

_When you join our team:_

+ We’ll empower you to learn and grow the career you want.

+ We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

+ As part of our global team, we’ll support you in shaping the future you want to see.

Acerca de Manulife y John Hancock

Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor. Para obtener más información acerca de nosotros, visite http://www.manulife.com .

Manulife es un empleador que ofrece igualdad de oportunidades

En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente.

Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo. Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud. Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes. Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a [email protected] .

Ubicación principal

Boston, Massachusetts

Modalidades de Trabajo

Híbrido

Se prevé que el rango salarial esté entre

$60,375.00 USD - $100,625.00 USD

Si se está postulando para este puesto fuera de la ubicación principal, póngase en contacto con [email protected] para conocer el rango salarial de su ubicación. El salario real variará según las condiciones locales del mercado, la geografía y los factores relacionados con el trabajo pertinentes, como conocimiento, habilidades, calificaciones, experiencia y educación/capacitación. Los empleados también tienen la oportunidad de participar en programas de incentivos y obtener una compensación de incentivos vinculada al desempeño comercial e individual.

Manulife/John Hancock ofrece a los empleados aptos una amplia variedad de beneficios personalizables, entre ellos, beneficios de salud, odontológicos, de salud mental, oftalmológicos, por discapacidad a corto y a largo plazo, cobertura de seguro de vida y por muerte accidental y desmembramiento, adopción/subrogación y bienestar, y planes de asistencia al empleado/familiar. También ofrecemos a los empleados admisibles varios planes de ahorro para la jubilación (incluidos planes de ahorro 401(k) o de pensiones y un plan mundial de propiedad de acciones con contribuciones equivalentes del empleador) y recursos de asesoramiento y educación financiera. Nuestro generoso programa de días libres pagos en EE. UU. contempla hasta 11 días festivos, 3 días personales, 150 horas de vacaciones y 40 horas de licencia por enfermedad (o más cuando lo exija la ley) por año, y ofrecemos todos los tipos de licencias contempladas por la ley.

Conozca sus derechos (https://www.dol.gov/agencies/ofccp/posters)

Permiso Familiar y Médico

Ley de Protección del Empleado contra el Examen Poligráfico (https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/eppac.pdf)

Derecho al Trabajo

Verificación Electrónica (E-** **Verify** **)

Transparencia Salarial (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp\_%20English\_formattedESQA508c.pdf)

Company: John Hancock Life Insurance Company (U.S.A.)