• Marketing Data Analyst

    Robert Half The Creative Group (Charlotte, NC)


    Description

    Overview:

    We’re seeking a detail-oriented and insights-driven Marketing Data Analyst to turn data into actionable intelligence that drives marketing strategy, campaign performance, and business growth. This role will support marketing and leadership teams by analyzing data across channels, optimizing performance, and guiding data-informed decisions.

    Key Responsibilities:

    + Collect, clean, and analyze marketing data from multiple sources, including Google Analytics, CRM systems, email platforms, and social media channels.

    + Develop and maintain marketing dashboards and reports to track KPIs such as conversion rates, ROI, customer acquisition cost, and engagement metrics.

    + Measure and evaluate the effectiveness of marketing campaigns across digital channels (paid search, email, social, display, etc.).

    + Identify trends, insights, and opportunities to optimize campaign targeting, segmentation, and performance.

    + Partner with marketing, sales, and product teams to deliver data-driven recommendations for campaign strategy and content optimization.

    + Support A/B testing, attribution modeling, and audience analysis initiatives.

    + Ensure data integrity and accuracy in all reporting systems and analytics tools.

    + Stay current on emerging analytics tools, marketing technologies, and measurement methodologies.

    Requirements

    + Bachelor’s degree in Marketing, Statistics, Data Analytics, Business, or related field.

    + 5+ years of experience in marketing analytics, business intelligence, or performance marketing.

    + Strong proficiency with Google Analytics (GA4), Google Tag Manager, Excel, and data visualization tools (e.g., Tableau, Power BI, or Looker Studio).

    + Experience analyzing data from CRM and marketing automation platforms (e.g., HubSpot, Marketo, Salesforce, Constant Contact, Pardot).

    + Solid understanding of digital marketing channels and key performance metrics.

    + Proficiency in SQL or data querying for reporting and analysis (preferred).

    + Experience using A/B testing tools (e.g., Optimizely, Google Optimize) and attribution models.

     

    Innovation starts with people.®

     

    Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

     

    Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

     

    All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

     

    • 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .