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Sr. Product Manager
- Warner Bros. Discovery (Atlanta, GA)
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_Welcome to Warner Bros. Discovery… the stuff dreams are made of._
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the _creators_ bringing them to your living rooms and the _dreamers_ creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.
To see what it’s like to work at CNN, follow @WBDLife on Instagram (http://instagram.com/wbdlife) and X (http://twitter.com/wbdlife) !
Your New Role:
CNN is looking for a strategic, audience-centric Senior Product Manager to lead the vision, strategy, and execution of our newsletter portfolio , one of our most direct and impactful channels for engaging readers. Th is role plays a pivotal part in shaping how CNN builds meaningful relationships through the inbox. Your guiding mission will be to expand the reach, deepen the relevance, and increase the retention value of newsletters as a key component of CNN’s broader user funnel and subscription ecosystem.
You’ll collaborate closely with Audience, Editorial, Product, Design, Growth, and Analytics teams to ensure every newsletter has a clear purpose, defined objectives , and measurable impact. You’ll be instrumental in optimizing our current portfolio, launching new offerings, and driving innovation across format, personalization, and storytelling. This includes setting engagement benchmarks, promoting best practices, advocating for exceptional user experiences, and staying ahead of emerging industry trends.
If you thrive in a collaborative environment, bring an entrepreneurial mindset, and excel at navigating ambiguity while keeping the customer experience front and center, this is an exciting opportunity to make a lasting impact.
Your Role Accountabilities
+ Create and evolve the product vision and roadmap for CNN’s newsletter ecosystem, aligning with editorial, audience, and business objectives .
+ Partner with editorial, audience, engineering and design to deliver scalable, high-quality solutions across platforms and devices.
+ Set and track growth and engagement goals for each newsletter and support teams in achieving them.
+ Collaborate with the Senior Director of Newsletters ( Audience ) to r efine email strategy and guide desks and newsletter editors on best practices for execution.
+ Collaborate with the Senior Director of Newsletters ( Audience ) to ensure newsletters reflect CNN’s journalistic standards and resonate with readers.
+ Collaborate with the Senior Director of Newsletters ( Audience ) to oversee newsletter performance reporting and communicate insights to stakeholders.
+ Champion user experience and innovation , leveraging data, industry trends, and reader feedback to inform product decisions.
+ Stay current on industry best practices and present new opportunities to newsroom and company leadership.
Qualifications & Experience
+ 5 + years of product management experience, ideally in media, publishing, or audience engagement.
+ Proven success managing email or newsletter products at scale.
+ Strong analytical skills; s killed in A/B testing, segmentation, and personalization strategies.
+ Demonstrated success leading cross-functional initiatives and collaborating with editorial, growth, and analytics partners.
+ Excellent communication and stakeholder management skills.
+ Passion for journalism and audience-first thinking.
+ Comfortable working in a fast-paced, evolving media environment with shifting priorities and high editorial standards.
+ Passion for creating compelling, useful, and habit-forming products that meet real audience needs.
+ Experience with subscription or membership products preferred
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page (https://careers.wbd.com/global/en/accessibility) for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $117,600.00 - $218,400.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
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