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Royal Truck & Equipment is looking for a full-time **Marketing Coordinator** to join our team. Our company has been a leader in the traffic safety industry for more than two decades, with a focus on building crash attenuator trucks (TMA trucks) that are used in highway construction to protect crews in work zones.

Responsibilities

+ Write content for all marketing mediums including web, social, press, email, and print

+ Coordinate with the Marketing Manager to plan and execute multi-channel marketing campaigns

+ Gather data and prepare reports related to campaign performance

+ Participate in the planning and execution of video shoots and photoshoots

+ Manage the company’s social media presence, posting to LinkedIn and Facebook

+ Perform industry and competitive market research

+ Conduct SEO (search engine optimization) research

+ Assist with the planning and organizing for internal and external events including tradeshows, conferences, speaking engagements, and customer presentations

+ Identify, evaluate, and process all inbound leads generated through marketing channels by updating contact and account records in the CRM, and then assigning qualified leads to the appropriate sales representative.

+ Assist with aggregating product information and media assets needed for marketing materials

+ Maintain and update digital asset data (keywords, descriptions, etc.) in the digital asset management system (DAM)

+ Provide general administrative support for marketing and sales functions as needed

+ Occasional travel may be required as part of the role

Alamo Group is proud to be an Equal Employment Opportunity, Affirmative Action employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity or expression, disability or veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing (where permitted by law).