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Description

Introduction

Do you want to join an organization that invests in you as a Manager Digital Operations and Engagement? At AdvantageTrust, a division of HCA, you come first. HCA Healthcare has committed up to $300 million in programs to support our incredible team members over the course of three years.

Benefits

AdvantageTrust offers a total rewards package that supports the health, life, career and retirement of our colleagues. The available plans and programs include:

+ Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.

+ Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.

+ Free counseling services and resources for emotional, physical and financial wellbeing

+ 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)

+ Employee Stock Purchase Plan with 10% off HCA Healthcare stock

+ Family support through fertility and family building benefits with Progyny and adoption assistance.

+ Referral services for child, elder and pet care, home and auto repair, event planning and more

+ Consumer discounts through Abenity and Consumer Discounts

+ Retirement readiness, rollover assistance services and preferred banking partnerships

+ Education assistance (tuition, student loan, certification support, dependent scholarships)

+ Colleague recognition program

+ Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence)

+ Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.

Learn more about Employee Benefits (https://careers.hcahealthcare.com/pages/employee-benefits-and-rewards)

_Note: Eligibility for benefits may vary by location._

You contribute to our success. Every role has an impact on our patients’ lives and you have the opportunity to make a difference. We are looking for a dedicated Manager Digital Operations and Engagement like you to be a part of our team.

Job Summary and Qualifications

The Digital Engagement Manager will leverage technology, automation, communication and creative design to drive engagement across multiple digital channels. This role manages and executes digital campaigns, including email engagement and survey modules, to enhance member engagement, strengthen brand identity and streamline operations. This role will develop visually compelling content, such as graphics, digital assets, print collateral, and presentations.

The ideal candidate is goal-oriented, with exceptional attention to detail and strong expertise in email campaigns and digital/web engagement. They should excel in digital engagement and graphic design, creating data-driven campaigns that align with brand goals and drive conversions, including new enrollments and increased member spending.

What you will do in this role:

Campaign Development and Execution

+ Develop and execute strategic email campaigns and survey modules from concept through execution and performance analysis to boost member engagement and drive new member enrollments.

+ Work collaboratively with the Digital Engagement team to design and execute digital engagement campaigns and strategies.

+ Manage and refine email lists, ensuring accurate segmentation and personalized messaging based on member demographics, preferences and behaviors. Responsible for importing and maintaining lists within the email platform to support campaign execution.

+ Track and evaluate key email and survey performance metrics (KPIs) such as deliverability, open rates, click-through rates, conversions and overall return on investment (ROI).

+ Identify areas for improvement and perform A/B testing to assess performance metrics and optimize engagement and campaign success.

Content Creation and Management

+ Oversee the creation of new digital engagement content in collaboration with internal and external stakeholders. Build and distribute engagement deliverables that support member retention needs and new enrollment initiatives

+ Ensure all digital engagement deliverables meet graphic standards, brand messaging, security and accessibility/usability requirements

+ Manage day-to-day content production workflows to ensure timely, high-quality and budget-conscious delivery

+ Provide support in creating visually compelling print collateral, email/survey graphics, digital assets and PowerPoint presentations; maintain a working knowledge of design tools and standards to assist as needed.

Technology and Optimization

+ Manage digital engagement technology to optimize infrastructure, resources and automation tools

+ Design and implement automated essential workflows, triggers and campaign execution using Zapier or other technology to improve efficiency and consistency.

+ Work with supervisor to determine key metrics to monitor the performance of websites, survey modules, email platforms and digital engagement technology.

+ Take ownership of task management in our project management system by entering, organizing and tracking individual tasks; create templates, schedule recurring items and use automations to streamline workflow and ensure timely execution of responsibilities.

+ Stay current with industry trends and email engagement best practices to continually enhance engagement strategies, automation and drive innovation.

Data Collection and Analysis

+ Create and manage survey modules using SurveyMonkey to gather valuable member feedback and spending insights.

+ Track and analyze email, survey and website data to identify trends and inform digital engagement strategies to optimize future efforts.

+ Maintain accurate and organized data within our CRM and digital engagement platforms.

+ Manage day-to-day data analytics using Excel, including building and maintaining spreadsheets with formulas to track ROI, email campaign performance and survey module results.

Collaboration and Strategy

+ Leverage cross-departmental relationships to support engagement needs using creative and data-driven strategies.

+ Collaborate with internal resources and stakeholders to deliver aligned and integrated engagement strategies.

+ Monitor digital engagement trends and highlight opportunities for growth and optimization.

What qualifications you will need:

+ Bachelor's degree in Marketing, Business or Communications – Required

+ 3+ years of experience in digital engagement or related fields – Required

+ 3+ years of experience in working with different management levels in a highly-matrixed environment – Preferred

Knowledge, Skills & Abilities

+ Ability to manage priorities, time and resources proficiently (project management skills)

+ Excellent verbal and written communication skills with strong attention to detail

+ Exceptional critical thinking and problem-solving skills

+ Well-organized and efficient, with proven ability to multitask

+ Self-starter with demonstrated capability to work in fast-paced, dynamic environments (both independently and in team settings)

+ Experience collaborating with technical and functional experts in a problem-solving environment

+ Experience in using project management software to manage multiple projects simultaneously for team productivity

+ Proficiency in Microsoft Office programs (Excel, PowerPoint, Word, etc.)

+ Experience in Adobe Creative Suite (Illustrator, InDesign, Photoshop, Adobe Express, etc.)

+ Understanding of digital engagement technologies and automation tools (Constant Contact, SurveyMonkey, MailChimp, Zapier, Google Workspace, SharePoint, app integrations, automation tools, etc.)

+ Background in CRM workflow implementation, engagement and communications

In today's challenging business environment of cost pressures, supply disruptions, and workforce shortages, it is crucial for providers to efficiently manage expenses and enhance performance. HealthTrust, in collaboration with 1,800 hospitals and health systems, offers a specialized group purchasing organization (GPO) membership model designed to deliver immediate and sustainable cost savings. Their team of experts provides tailored value acceleration engagements to address specific needs, delivering unparalleled benefits. With nationwide purchasing power and a focus on overall spending management, HealthTrust offers unmatched pricing advantages on supplies, along with industry-leading benchmarks and best practices. The dedicated team is committed to guiding and implementing performance enhancements in cost, quality, and outcomes.

HCA Healthcare has been recognized as one of the World’s Most Ethical Companies® by the Ethisphere Institute more than ten times. In recent years. HCA Healthcare spent an estimated $3.7 billion in costs for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.

"Good people beget good people."- Dr. Thomas Frist, Sr.

HCA Healthcare Co-Founder

We are a family 270,000 dedicated professionals! Our Talent Acquisition team is reviewing applications for our Manager Digital Operations and Engagement opening. Qualified candidates will be contacted for interviews. **Submit your resume today to join our community of caring!**

We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.