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Description

Amazon Ads enables businesses all sizes to showcase their products and their brand to customers shopping on and off Amazon across the world. A fast-growing, innovative, and strategically important function of the wider business, Amazon Ads continues to evolve through new products and advertising capabilities. To this end, we have developed self-service advertising products that integrate advertising into the shopping experience from discovery to purchase. We are dedicated to delivering solutions that delight shoppers while enabling businesses to not only sell their products on Amazon, but help our customer’s grow awareness of their brand, inspire discovery, and increase brand loyalty.

A strategically important part of our charter is to help small & mid-sized businesses (SMBs) reach new audiences and accelerate business growth through our suite of self-service advertising products (Sponsored Products, Sponsored Brands, Sponsored Display, Brand Stores, and Sponsored TV). Our team is tasked with building marketing programs that increase awareness of our ad solutions while solving for key customer pain points that accelerate product adoption and ensure advertiser success.

Specifically, we are looking for a high performing Sr. Marketing Manager who will own the development and execution of our marketing & creative programs for Amazon Business ad solutions. As a Sr. Creative Marketer, you will be responsible for the development of strategy and own end-to-end content creation with a focus on mid/long form marketing & educational content (written & video). In this role, your campaigns will help SMB advertisers to overcome key barriers to entry, and ensure they have access to easily discoverable educational content that builds best practices and advertiser success.

The ideal candidate for this role can think strategically and execute flawlessly. You will bring your proven creative, analytical and project management capabilities to imagine, plan, implement, and optimize compelling campaigns that drive advertiser acquisition and retention. To be successful you’ll need to be a strong communicator who can earn trust with key stakeholders across multiple teams. You will be excited to test and learn in a data driven environment, and enthusiastic about using customer data and insights to deliver impact across multiple marketing channels. You should be comfortable with ambiguity and are willing to work autonomously, handling multiple initiatives simultaneously. If you are data-driven, detail-oriented, and passionate about creating compelling experiences through marketing, this is a great role for you. Experience working directly with sellers, in either a retail or advertising capacity, is welcomed.

Key job responsibilities

- Define the overall SMB marketing & creative strategy to increase awareness and utilization of Amazon Business ad solutions (audience segmentation, creative/content strategy, channel strategy, and marketing calendar)

- Create on-brand, best in class content, tailored to appropriate customers to effectively build acquisition campaigns

- Own end-to-end campaign management from ideation to execution and measurement

- Audit existing content and identify gaps in content assets

- Work across Marketing Managers, Content Creators, Designers, Program Managers, and business leadership to align channel initiatives with cross-functional team goals

- Analyze, report on, and optimize against key performance metrics

Basic Qualifications

- Bachelor's degree

- Experience building, executing and scaling cross-functional marketing programs

- Experience converting insights into strategy and communicating complex ideas clearly and logically in written communication

- 7+ years of professional non-internship creative marketing experience

Preferred Qualifications

- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions

- Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)

- Experience presenting creative concepts effectively to senior executives

- Experience managing multiple projects and meeting aggressive deadlines

- Ambitious self-starter with demonstrated ability and willingness to roll up sleeves to get the job done

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,100/year in our lowest geographic market up to $210,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.