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Market Development Lead (Remote)
- Stryker (Orlando, FL)
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This Southwest area Market Development Lead will be responsible for facilitating the implementation of growth strategies and development plans consistent with overall business objectives of our JR and Capital sales teams to grow Mako within key SW area hospitals and ASCs. They accomplish this through executing strategic marketing plans, primarily focused at increasing the brand recognition and education of Mako SmartRoboticsTM for joint replacement candidates.
What you will do
+ Lead the development and execution of local marketing plans with the goal of driving technology awareness and patient activation in a given geography
+ Conduct formal business review presentations to both hospital C-Suite and surgeon customers, as well as sales leadership teams
+ Utilize market analytics to determine appropriate locations for patient activation & technology awareness campaigns
+ Execute integrated marketing campaigns and strategies
+ Develop and execute quarterly reporting dashboards for marketing efforts
+ Determine appropriate tactics based on market dynamics and investigate new avenues
+ Support customer marketing efforts to drive technology awareness & patient education
+ Manage a centrally-held budget
What you need (required)
+ Bachelor’s degree required
+ 4+ years of work experience required
What you need (preferred)
+ 2+ years experience in a marketing, sales or business management role
+ Background in hospital marketing or healthcare products highly preferred
*$ **87,600** - $ **186,700** salary plus bonus eligible + benefits. Individual pay is based on skills, experience, and other relevant factors.*
This role will be posted for a minimum of 3 days.
Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.
Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.
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