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Marketing Communications Specialist

About the Organization Advantage Federal Credit Union is a Not-for-Profit financial organization, wholly and locally owned and operated by and for its members. Our mission is to be every member's first choice for financial services. Community is at the root of Advantage FCU as well as the heart and soul of the credit union. We are actively involved with the Rochester community and we support many foundations, charities and organizations.

Location Metro

Description

We are actively recruiting for a Marketing Communications Specialist to join our Marketing Team!

The salary range for this position is $22.00 per hour- $25.00 per hour.

The successful candidate will improve the credit union's competitive position, consistent with its mission, within the markets served. They will help execute the overall plan and corporate goals focusing on social media content, watching and analyzing trends to help coordinate the efforts of marketing and sales toward the accomplishment of overall objectives. Prepare marketing material and handle social media for the credit union. This person is the "branch liaison" who is responsible for getting all inventory and promotional items to the branches in a timely manner. In addition, this person will work with Marketing and Accounting on VISA reports, analyzing and making recommendations. The Marketing Communications Specialist is responsible for developing and executing a clearly defined social media strategy in a manner that supports marketing and member service initiatives while increasing brand equity and on-line awareness.

Essential Functions & Responsibilities:>Assist in the creation and implementation of social media strategy to align with business goals.>Create, schedule, and publish engaging text, image, and video content.>Collaborate with other teams to ensure brand consistency and timely promotional coverage.>Monitor social media channels for industry trends.>Organize and participate in events to build community and enhance brand awareness.>Work with the marketing team to help improve the credit union's competitive position, consistent with its mission, within the markets served. (Monroe County)>Execute the plan and help coordinate the efforts of marketing and sales toward the accomplishment of overall objectives; corporate goals and support the marketing team and branches overall.>Prepare marketing materials for all events and branches. This includes helping develop, print and distribution.>This person is the "branch liaison" who is responsible for getting all inventory and promotional items to the branches in a timely manner.>This person will also work with marketing and accounting on product reports, including VISA usage, member activity, and youth account growth, analyzing and making recommendations.>Assists in coordinating and attending special events; advertising; monitors planning, schedules and implementation as required for proper execution of each event and advertising campaigns internally for employees and externally for members.>Example of SEG (Select Employee Groups are RCSD, URMC, Rochester Regional Health, RIT)>Performs other job related duties as assigned.

Performance Measurements:1. To assist marketing, provide product and social media recommendations to supervisor based on current research data/ trends, regarding market strategies and directions, the credit union should take.2. They are responsible for creating and implementing social media strategies to achieve marketing targets.3. To ensure communications are accurate, timely and within budgetary guidelines.4. To provide friendly, professional and accurate service and support to all team members and SEG's.

Physical Requirements -Frequent lifting of boxes and supplies up to 25lbs.Work Environment- 75% on site, 25% remote.

Position Requirements

Experience-Three years to five years of social media/marketing or related experience.Education-A minimum of two-year college degree, preferably in Marketing and/or Communications.Interpersonal Skills-Work involves much personal contact with others inside and/or outside the organization for the purpose of first-level conflict resolution, building relationships, and soliciting cooperation. Discussions involve a higher degree of confidentiality and discretion,requiring diplomacy and tact in communication.Other Skills-Must have good communication and grammar skills. Must be proficient in social media creation, and content management, including FB, X, and Instagram. Basic understanding of credit union products and services. Microsoft Word; PowerPoint; Constant Contact and Xcel.

Category Marketing

Exempt/Non-Exempt Non-Exempt

Full-Time/Part-Time Full-Time

EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

This position is currently accepting applications.