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Position Summary...

Walmart Connect is seeking experienced Digital Campaign Managers to build and execute advertising solutions that drive conversion and build brand equity. This role is both strategic and tactical, requiring a deep understanding of marketing objectives and the ability to translate them into actionable media plans.

As a Campaign Manager, you will leverage your 3+ years of experience in digital campaign management to plan, deliver, and optimize omnichannel ad campaigns. You will oversee revenue recognition and delivery across managed and self-service campaigns, ensuring seamless execution and performance reporting.

What you'll do...

+ Lead strategic planning and execution of managed and self-service campaigns.

+ Serve as a subject matter expert in media planning, audience strategy, and platform activation.

+ Represent Walmart Connect in client and agency meetings, providing expertise on media tactics and campaign stewardship.

+ Demonstrate proficiency across media types: paid search, programmatic display (onsite/offsite), digital sponsorships, CTV, social media (Meta, Pinterest, TikTok), digital OOH, and in-store experiential tactics.

+ Apply purchase funnel strategies to align with client objectives (awareness, consideration, conversion).

+ Collaborate with Sales and Account Management to develop data-driven media proposals.

+ Communicate campaign performance, insights, and optimization strategies to stakeholders.

+ Identify incremental revenue opportunities through performance analysis and seasonal programming.

+ Partner with Media Insights for campaign measurement and reporting.

+ Ensure adherence to internal SLAs and QA processes for campaign launches.

+ Maintain strong relationships with internal and external teams through exceptional client service.

+ Coordinate with cross-functional teams to traffic campaigns across various ad tech environments.

Qualifications

+ Bachelor’s degree in Advertising, Journalism, Marketing, or related field.

+ 3+ years of experience in bid management, campaign optimization, or digital media operations.

+ Strong understanding of digital media metrics (CPM, ROAS, CPC, CTR, etc.).

+ Proven client-facing experience with risk identification and solution development.

+ Curiosity and adaptability in learning new platforms and tactics.

+ Ability to work independently in a fast-paced, evolving environment.

+ Excellent verbal and written communication skills.

+ Strong project management and prioritization abilities.

+ Proficiency in Microsoft Excel (pivot tables, data analysis), PowerPoint, Word, Outlook.

+ Experience with tools such as Salesforce, JIRA, Tableau, SQL, Power BI.

Preferred Qualifications

+ 3+ years managing or consulting on digital campaigns across display, video, social, search, and experiential.

+ Deep expertise in programmatic advertising, including DSPs, DMPs, and ad exchanges.

+ Proven success in developing strategies that drive advertiser investment in Walmart media.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

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You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

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For information about PTO, see https://one.walmart.com/notices .

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Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

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Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

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For information about benefits and eligibility, see One.Walmart (https://bit.ly/3iOOb1J) .

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The annual salary range for this position is $96,000.00-$186,000.00

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Additional compensation includes annual or quarterly performance bonuses.

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Additional compensation for certain positions may also include:

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- Stock

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Minimum Qualifications...

_Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications._

Preferred Qualifications...

_Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications._

Primary Location...

221 River St, Hoboken, NJ 07030, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.