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Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint.

By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights.

Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide.

Job Description

We’re hiring a **Senior Manager – Integrated Marketing** with a strong focus on **Account-Based Marketing (ABM)** to drive growth within our highest-value accounts. In this role, you’ll design and execute strategic campaigns that fuel pipeline, accelerate deals, and expand customer relationships. You’ll work cross-functionally with sales, product marketing, and customer success to deliver targeted, revenue-impacting programs. This is a high-visibility role reporting to the Director of Integrated Marketing.

Key Responsibilities

+ Define, orchestrate and report on the cross functional demand generation efforts for a defined segment and personas across their lifecycle stages.

+ Align ABM initiatives, incorporating one-to-one, one-to-few, and one-to-many approacheswith Sprinklr’s overarching business goals, focusing on high-value target accounts to drive pipeline growth, customer loyalty, and retention.

+ Ability to develop account segmentation, tiering, and scalable campaign architectures that link enterprise themes to accountwith $1M+ ACV

+ Partner with sales teams, customer success to define target accounts, craft personalized campaign tactics, and measure pipeline impact.

+ Manage campaign timelines, assets, and execution across channels including social, email, digital, events, and direct mail.

+ Champion the use of account-level insights, intent data, and predictive analytics to drive personalized engagement.

+ Collaborate with product marketing, content, and digital teams to build compelling messaging and creative assets tailored to targeted accounts.

+ Coordinate campaign execution with the rest of the marketing team to maintain consistency.

Requirements

+ 8–10 years of experience in B2B marketing, with at least 5+ years in account-based marketing roles, within SaaS or tech.

+ Experience in running ABM programs at global scale (multi-region enterprise accounts)tied to pipeline creation, acceleration, and deal expansion.

+ Proven track record of planning and executing targeted account-based events including virtual tech. workshops/masterclasses, webinars, C-suite roundtables.

+ Ability to craft tailored narratives for executive buyers (CIO/CTO, CMO, CCO)

+ Demonstrated ability to co-create account plans and influence large, complex deal cycles.

+ Experience using marketing automation, 6sense or similar ABM platforms.

+ Strong analytical skills; comfortable with campaign data and reporting.

+ Excellent project management and organizational skills with attention to detail.

**Preferred Skills** :

+ Proven expertise in account-based marketing frameworks and demand generation strategies.

+ Experience in **vertical/industry ABM** (e.g., FSI, Telco, Tech) and familiarity with the AI ecosystem

+ ITSMA certification or similar ABM certification desirable but not mandatory

+ Creative problem-solving skills and a strategic mindset

**We focus on our mission** : Sprinklr was founded in 2009 to solve a big problem: growing enterprise complexity that separated brands from their customers. Our vision was clear: to unify fragmented teams, tools and data — helping large organizations build deeper, more meaningful connections with the people they serve. Today, Sprinklr has a unified, AI-native platform for four product suites: Sprinklr Service, Sprinklr Social, Sprinklr Marketing and Sprinklr Insights. Sprinklr is here to do three things:

+ Lead a new category of enterprise software that we call Unified-CXM.

+ Empower companies to deliver next generation, unified engagement journeys that reimagine the customer experience.

+ Create a culture of customer obsession, with trust, teamwork and accountability.

**We believe in our product** : Customers who value exceptional customer experiences have what they need on our single unified platform built with an operating system approach on a single codebase. That means that everything — and everyone — can work together to service, respond, sell, and market to customers on the channels they prefer. While Unified Customer Experience Management (Unified-CXM) as a category is just getting started, we are well on our way to creating a no-compromise, unified approach to better customer experiences for the world’s leading enterprise brands.

**We invest in our people** : We offer a comprehensive suite of benefits designed to help each member of our team thrive. Sprinklr believes that you should be able to get the type of care you need for your personal well-being when you need it. We offer you and your family voluntary healthcare coverage in countries where applicable. We believe it is important to take time off – it is essential for your mental and physical wellbeing. We provide Sprinklrites with paid time off to recharge and spend time with loved ones. We want to grow our talent with purpose. Our open Mentoring Program is designed to create meaningful connections that support growth and amplify our focus.

To learn more about employee benefits by region, click here (https://sprinklrbenefits.com/) .

To learn more about all-things-Sprinklr, visit our candidate resource hub here (https://www.sprinklr.com/candidate-page/) .

**EEO - Our philosophy** : Our goal is to ensure every employee feels like they belong and are operating in a collaborative environment. We fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful.

Sprinklr is proud to be an equal-opportunity workplace and complies with all applicable federal, state, and local fair employment practices laws. We are committed to equal employment opportunity regardless of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable law.

Reasonable accommodations are available upon request during the interview process. To request an accommodation, please work directly with your recruitment coordinator or recruiter.

JOB REQ COMPENSATION RANGE

$134,000 - $178,000 - $223,000

The base salary range for this role at minimum, midpoint and maximum is shown above. It is not typical for a candidate to be hired close to or at the maximum of the salary range. At Sprinklr, base pay depends on multiple individualized factors, including experience, qualifications, job-related knowledge and skills, and geographic location. Base pay also depends on the relative experience, knowledge, and skills of our internal peers in the role. Base pay is only one part of our competitive Total Rewards package: the successful candidate may also be eligible to participate in Sprinklr’s discretionary bonus plan, commission plan and/or equity plan, depending on role.

**Warning about Recruiting Scams** : Please be vigilant for recruiting scams impersonating Sprinklr. Sprinklr will never ask you for money, to pay for equipment, or for unnecessary personal information during the interview process. Sprinklr will also never pay in Bitcoin or send email communications from our executives. Please review (https://consumer.ftc.gov/consumer-alerts/2023/08/scammers-impersonate-well-known-companies-recruit-fake-jobs-linkedin-other-job-platforms) the Federal Trade Commission's advice to avoid these types of scams.

If you are contacted by someone whom you suspect may not be appropriately representing Sprinklr, please do not engage and block their email or phone number immediately.

We’re excited that you’re interested in joining Sprinklr!

Please check back frequently to follow up on the progress of your application and continue to update your contact information as appropriate.

Here at Sprinklr, we’re on a mission to help every organization on the planet create unified experiences that make customers happier. That customer obsession mirrors our commitment to our own people — to treating them like family, and to sharing a culture that reflects our values.

Our goal is to ensure every employee feels like they belong and are operating in a judgment-free zone regardless of gender, race, ethnicity, age, and lifestyle preference, among others. We value and celebrate diversity and fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful.

Sprinklr is proud to be an equal employment opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

See Sprinklr's EEO Policy and Equal Employment Opportunity is the Law notice.

Sprinklr is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans during our application process. If you have a disability or special need that requires accommodations, please let us know by filling out this form (https://forms.office.com/r/hzDnhjYCJf) .