• Digital Strategist

    Robert Half The Creative Group (Raleigh, NC)


    Description

    Digital Strategist

     

    Overview

     

    We are seeking a creative and analytical Digital Strategist to develop and execute digital marketing strategies that drive brand awareness, engagement, and conversion. This role bridges marketing, analytics, and creative teams to ensure cohesive and effective digital campaigns. The ideal candidate has a strong understanding of digital channels, emerging trends, and data-driven decision-making.

    Key Responsibilities

    + Develop and implement comprehensive digital marketing strategies across channels including paid media, social media, SEO, email, and web.

    + Analyze campaign performance, audience behavior, and digital trends to guide strategy and optimize results.

    + Collaborate with creative, content, and marketing teams to ensure cohesive messaging and brand consistency across digital touchpoints.

    + Manage campaign planning, execution, and reporting for digital initiatives.

    + Conduct competitive research and identify opportunities for innovation and growth.

    + Recommend and implement tools, platforms, and technologies that enhance digital performance.

    + Present insights and strategy recommendations to internal teams and stakeholders.

    + Stay current on industry trends, algorithms, and best practices in digital marketing.

    Requirements

    Qualifications

    + Bachelor’s degree in Marketing, Communications, Business, or related field.

    + 3–5 years of experience in digital marketing, digital strategy, or media planning.

    + Strong understanding of digital platforms including Google Ads, Meta, LinkedIn, and programmatic media.

    + Experience with analytics tools such as Google Analytics, Tag Manager, and Data Studio.

    + Excellent communication, presentation, and project management skills.

    + Proven ability to interpret data and translate insights into actionable strategies.

     

    Nice to Have

     

    + Experience working in an agency or multi-client environment.

    + Familiarity with marketing automation and CRM tools (e.g., HubSpot, Marketo, Salesforce).

    + Basic knowledge of UX principles or website optimization.

    + Certifications in Google Ads, Analytics, or Meta Blueprint.

     

    Innovation starts with people.®

     

    Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

     

    Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

     

    All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

     

    • 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .