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Want to work for a great Organization?

The American Bankers Association is the banking industry's champion. Joining ABA makes you part of a team that: • has Extraordinary People - ABA experts are the "go to" sources for bankers, policy makers and the media for credible information and insights for the banking industry. • has Unmatched Scope and Scale - ABA's unparalleled information and services keep members current, knowledgeable and prepared. • is Impact-Driven - ABA has a proven record of bringing about positive change for our members and the industry. We take action and achieve results. Plus competitive pay, an outstanding benefits package, a convenient DC location, a professional collegial work environment and an opportunity to work on issues of national significance equals a winning combination!

Click Here to review ABA's holistic approach to Benefits and Total Rewards. (https://www.aba.com/about-us/work-at-aba/benefits)

**Employer of Choice:** ABA is recognized with a _2025_ _Great Company Culture Award_ and _2025 Great Place to Work_ designation!

Job Description:

Internship period: June** **1** **, 202** **6** **– August** **7** **, 202** **6

Pay rate is $25** **/hour** **for undergraduate student** **(Rising Sophomore, Junior, or Senior)

Pay rate is $** **30** **/hour** **for graduate student

Full-time;** **37.5 hours** **per week

ABA’s Internship provides students with a paid opportunity to work with one of the biggest trade associations in Washington, DC. This extremely selective opportunity provides students with the opportunity to do substantial work in various divisions across ABA, connect with leadership, build a network, and make a difference.

Primary Responsibilities

Monitor web analytics dashboards and key reporting tools; make recommendations to** **optimize** **KPIs, communicate paid search strategy/recommendations and report on paid campaign performance to internal team members

Leverage data to measure and** **optimize** **paid advertising support & drive insights

Support strategy to add Google Ads, Microsoft** **Ads** **and digital advertising into marketing journeys

Stay up to date on the latest SEM industry trends and news.

Initiate new and innovative ways to advertise ABA offerings by continually testing marketing approaches and messaging to increase metrics (impressions, CTC, conversions)

Adopt Google Analytics 4 standards to track user events and conversions through a customer journey and drive adoption of self-serve for web usage metrics to drive insights

Required Skills

Experience working with and knowledge of Google Analytics, Google Tag Manager, and Google Data** **.** **Studio for data/conversion tracking and reporting. Preference for Google Analytics & AdWords Certifications** **.

Strong reasoning and analytical skills** **.

Data-driven thinking with a propensity to always look for ways to improve performance** **.

Experience** **with Search Console,** **SEMRush** **or other SEO monitoring tools and keyword research** **.

Experience using MS Office Suite, in particular strong knowledge of Excel.

Using Excel, at a** **minimum** **must be able to analyze data using charts and graphs.

Ability** **to report into** **ABA headquarters** **located** **in Washington, DC, at least two-times per week (** **relocation** **assistance** **or stipend is not included for the intern program).** **Internship positions are not eligible for healthcare insurance coverage** **.

Minimum Education Requirements

Major Field of Study:** **Marketing, Integrated** **M** **arketing, Communications or Advertising

Rising Sophomore, Junior, Senior ($25.00 an hour** **)** **or G** **raduate student** **($** **30** **.00 an hour)

Salary Band Range:

$15.00 - $37.50 - $60.00

American Bankers Association (ABA) is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, age, sex, marital status, gender identity, sexual orientation, disability, protected Veteran status, personal appearance, political affiliation, family responsibilities, or any other characteristic protected by applicable law.

The American Bankers Association is the voice of America’s banks—the small, midsize, regional and large banks that together employ more than 2 million women and men and help drive America's economy.

Please join us and become a part of a rapidly transforming industry that drives growth and innovation at home and around the world.