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**Job Title:** Director – Brand Creative, China

**Reporting to:** VP, Communication, China

**Location:** Shanghai, China

Summary:

Director – Brand Creative, will be a critical player in strategic creative development, managing/partnering with creative agencies to execute global and regional campaigns. Report directly to VP, Communications, China, and work closely with global creative and marketing teams in New York.

S/he should be a master of storytelling, strategical and analytical thinker who can create holistic content and execute breakthrough consumer-centric initiatives across all brand channels - OA, Tiffany.com, WeChat mini program, JD.com, Tmall flagship store, etc. Strong knowledge of social media ecosystems in China and a good understanding of global social media platforms, e-commerce, and luxury design expertise are essential.

S/he should contribute to achieving strategic and consistent brand objectives from global to local and bringing the local learnings to influence global creative strategy, ensuring China-centric campaigns are relevant.

S/he should be an enthusiastic leader to lead and direct a dynamic team of creative individuals and external creative partners (creative agencies, photographers, illustrators, programmers, animators and directors, etc.)

Responsibilities:

+ Create awe-inspiring, strong story-telling creative content creation/campaigns for regional programs that resonate with target audience.

+ Partner with stakeholders: Global Creative & Marketing Teams, Local Marketing, PR, EVENT, CRM, EC team etc, to intake and interpret briefs, ideate concepts, present work, and react to feedback.

+ Provide guidance and input to global teams with China-specific cultural and creative insights

+ Agile and nimble with ability to flex ideas across various touchpoints to create innovative, industry-first campaigns and top-class executions while ensuring alignment with our luxury customer base.

+ Strategic mindset with ability to understand business priorities, build concepts with a long-term vision, collaborate effectively with adjacent teams, and persuade stakeholders internally to drive successful project outcomes.

+ Manage and inspire a team of art directors, designers, and creatives to deliver exceptional work on multiple projects simultaneously. Be comfortable working in a changing and rapidly evolving environment.

+ Oversee the entire campaign process, from ideation stages to post-production, ensuring a seamless and impactful delivery.

+ Develop a sub-entity within the team that focuses on tailor-made local campaigns in various regions, ensuring cultural relevance and brand alignment.

+ of flexing their ideas across various touchpoints to create innovative, industry-first campaigns and top-class executions while ensuring alignment with our luxury customer base. - Looking for individuals who understand business priorities, can build concepts with a long-term vision, collaborate effectively with adjacent teams, and persuade stakeholders internally to drive successful project outcomes.

+ Aware and be familiar with trends in culture, luxury arena, design, technology, user experience, and social media in China and Global (WeChat, Weibo, Red, Douyin, TikTok, Facebook, Instagram).

Requirements:

+ Extensive experience as a creative director or art director within the luxury or fashion industry.

+ A background in advertising and industry-leading luxury brands, known for delivering top-class work.

+ Strong luxury sensibility and taste level.

+ Proven track record of original concept and ideation work, as well as experience working for either global brand creative team or closely with global teams

+ Outstanding leadership skills with a focus on empowering and nurturing talent within the team.

+ Expertise in art direction, graphic design, and visual storytelling to bring campaigns to life successfully.

+ Bachelor's degree in design, fine arts, or a related field.

+ Solid knowledge of photo art direction/styling, animation, film/video creation, digital marketing and social content creation.

+ Able to understand technical, artistic and design issues, and clearly distill and communicate issues to key stakeholders.

+ Bilingual in English and Chinese Mandarin

**Job Identification** : 61807

**Job Category:** : Design & Creation

**Assignment Category** : Regular Full-time

**Remote Positions** : No

**Professional Experience** : Minimum 10 Years

Equal Opportunity Employer