• Brand Creative Director, China

    Tiffany & Co. (MD)


    **Job Title:** Director – Brand Creative, China

    **Reporting to:** VP, Communication, China

    **Location:** Shanghai, China

    Summary:

    Director – Brand Creative, will be a critical player in strategic creative development, managing/partnering with creative agencies to execute global and regional campaigns. Report directly to VP, Communications, China, and work closely with global creative and marketing teams in New York.

     

    S/he should be a master of storytelling, strategical and analytical thinker who can create holistic content and execute breakthrough consumer-centric initiatives across all brand channels - OA, Tiffany.com, WeChat mini program, JD.com, Tmall flagship store, etc. Strong knowledge of social media ecosystems in China and a good understanding of global social media platforms, e-commerce, and luxury design expertise are essential.

     

    S/he should contribute to achieving strategic and consistent brand objectives from global to local and bringing the local learnings to influence global creative strategy, ensuring China-centric campaigns are relevant.

     

    S/he should be an enthusiastic leader to lead and direct a dynamic team of creative individuals and external creative partners (creative agencies, photographers, illustrators, programmers, animators and directors, etc.)

    Responsibilities:

    + Create awe-inspiring, strong story-telling creative content creation/campaigns for regional programs that resonate with target audience.

    + Partner with stakeholders: Global Creative & Marketing Teams, Local Marketing, PR, EVENT, CRM, EC team etc, to intake and interpret briefs, ideate concepts, present work, and react to feedback.

    + Provide guidance and input to global teams with China-specific cultural and creative insights

    + Agile and nimble with ability to flex ideas across various touchpoints to create innovative, industry-first campaigns and top-class executions while ensuring alignment with our luxury customer base.

    + Strategic mindset with ability to understand business priorities, build concepts with a long-term vision, collaborate effectively with adjacent teams, and persuade stakeholders internally to drive successful project outcomes.

    + Manage and inspire a team of art directors, designers, and creatives to deliver exceptional work on multiple projects simultaneously. Be comfortable working in a changing and rapidly evolving environment.

    + Oversee the entire campaign process, from ideation stages to post-production, ensuring a seamless and impactful delivery.

    + Develop a sub-entity within the team that focuses on tailor-made local campaigns in various regions, ensuring cultural relevance and brand alignment.

    + of flexing their ideas across various touchpoints to create innovative, industry-first campaigns and top-class executions while ensuring alignment with our luxury customer base. - Looking for individuals who understand business priorities, can build concepts with a long-term vision, collaborate effectively with adjacent teams, and persuade stakeholders internally to drive successful project outcomes.

    + Aware and be familiar with trends in culture, luxury arena, design, technology, user experience, and social media in China and Global (WeChat, Weibo, Red, Douyin, TikTok, Facebook, Instagram).

    Requirements:

    + Extensive experience as a creative director or art director within the luxury or fashion industry.

    + A background in advertising and industry-leading luxury brands, known for delivering top-class work.

    + Strong luxury sensibility and taste level.

    + Proven track record of original concept and ideation work, as well as experience working for either global brand creative team or closely with global teams

    + Outstanding leadership skills with a focus on empowering and nurturing talent within the team.

    + Expertise in art direction, graphic design, and visual storytelling to bring campaigns to life successfully.

    + Bachelor's degree in design, fine arts, or a related field.

    + Solid knowledge of photo art direction/styling, animation, film/video creation, digital marketing and social content creation.

    + Able to understand technical, artistic and design issues, and clearly distill and communicate issues to key stakeholders.

    + Bilingual in English and Chinese Mandarin

    **Job Identification** : 61807

    **Job Category:** : Design & Creation

    **Assignment Category** : Regular Full-time

    **Remote Positions** : No

    **Professional Experience** : Minimum 10 Years

     

    Equal Opportunity Employer