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Senior Partner Marketing Manager

Job Description:

Our Value-Added (VAR) Partners are critical to our success at Sage so we're evolving how our Reseller Partners market and grow by expanding and strengthening our Partner Marketing teams. With increased investment in co-marketing programs, tools, measurement, budgets, and internal cross-functional collaboration, we’re enabling our partners to generate pipeline faster and smarter.

As the Senior Partner Marketing Manager, you’ll lead co-marketing strategy and plans with/through our U.S. Value-Added Reseller (VAR) Partners for Sage Intacct - our AI-powered, cloud financial management SaaS solution, recognized in the market as a best-in-class ERP and Sage’s fastest-growing business in North America. This role centers on strong partner management and consultative collaboration - developing and optimizing marketing plans that drive demand and pipeline growth. You’ll leverage Sage’s turn-key co-marketing programs, campaign kits, and resources to help partners execute effectively and achieve measurable success.

We’re looking for a Partner Marketer (indirect channel marketing) with strong consultative partner management skills who combines strategic thinking with accountability - bringing data-driven rigor to how partners leverage our marketing programs, test campaigns, and track results. You know how to build relationships, influence and identify underperformance early, and turn insights into measurable improvement.

Location Required: Hybrid 3 days per week from our Atlanta, Georgia office (Ponce City Market)

Key Responsibilities:

Key Responsibilities:

• Develop and execute joint marketing plans with US VAR partners to drive demand and pipeline growth.

• Serve as the primary marketing contact for assigned VAR (value-added reseller) partners, fostering strong relationships and ensuring alignment with Sage’s strategic goals.

• Collaborate with Partner Marketing Program Managers, Partner Sales, Product, and internal Marketing teams to support partner marketing initiatives and campaigns.

• Provide strategic and consultative guidance to partners on marketing best practices, campaign execution, and performance optimization.

• Track, measure, and report on campaign performance and plan activities by Partners.

• Manage partner MDF (Market Development Funds) and ensure effective utilization and ROI.

• Support partner enablement through marketing content, tools, and training.

• Lead monthly and quarterly business reviews with partners and Sage Partner Channel Leadership to assess marketing impact and identify growth opportunities.

• Stay current on industry trends and competitor activities to inform partner strategies.

Minimum Qualifications:

• 5 years of indirect channel - partner marketing experience for software reseller partners, OR demand generation experience with an understanding of indirect and co-marketing fundamentals.

• SaaS/Software or ERP experience

• Demand marketing expertise including lead flow, campaign strategies and tactics.

• Results-driven, with strong analytical experience for measuring, reporting, and optimizing co-marketing performance to marketing strategy

• Proven ability to build trusted partner relationships and influence outcomes to drive program adoption and measurable results.

• Excellent cross-functional collaboration skills, embodying “one-team” attitude and approach.

• Creative problem-solving abilities and a bias for action.

• Effective communication skills, both written and verbal.

Why Sage? What’s in it for you?

Sage helps small and mid-sized businesses succeed with AI-powered accounting, financial management, and ERP software. Knowing that more than 6 million customers worldwide depend on our solutions drives us to keep innovating so they can keep growing. Sage Copilot is a prime example.

Join a stable, global SaaS company where you can expand your skills and grow your career. Our products have been voted #1 in customer satisfaction for 10 consecutive years, and we’re just getting started. Be part of our second-largest revenue channel - our Reseller Partners - a space with enormous opportunity for growth and impact. Collaborate with globally diverse, customer- and partner-focused teams that value innovation, bold thinking, and meaningful work. Our culture is built on doing the right thing, guided by our values: Human, Trust, Bold, and Simplify. We support flexible working (three days per week in the office) and encourage giving back through the Sage Foundation, offering every employee 40 paid volunteer hours per year to make a difference in their local communities.

Benefits? We have plenty.

• Competitive annual bonuses

• Comprehensive health, dental, and vision coverage

• 401(k) retirement match (100% matching up to 4%)

• 32 days paid time off (22 personal days & 10 national holidays)

• 18 weeks of paid parental leave (offered 1 year after the start date)

• Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)

• Sage Foundation: 5 days paid yearly to volunteer

• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date

• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)

#LI-CH1

Function:

Performance Marketing

Country:

United States

Office Location:

Atlanta

Work Place type:

Hybrid

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Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.

Learn more about working at Sage:sage.com/en-us/company/careers/working-at-sage/

Watch a video about our culture:youtube.com/watch?v=h1-vs3zIpnc

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out [email protected].

Learn more about DEI at Sage:sage.com/en-us/company/careers/diversity-equity-and-inclusion/

Equal Employment Opportunity (EEO)

Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.