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Content Marketing Manager

Job Description:

We’re hiring a Content Marketing Manager (B2B Content Writer) to create clear, persuasive copy that drives engagement and action.

As part of our North America Content Marketing team, you’ll create and version content for our Partner Marketing Managers to use as co-marketing assets that promote Sage Intacct and other Sage solutions through our software Value-Added Reseller (VAR) Partner.

This is a hands-on role where you’ll plan, create, and version B2B content - such as playbooks, whitepapers, email campaigns, partner portal content, sales enablement guides, and blogs - to support these co-marketing initiatives. You’ll work efficiently, using generative AI tools to scale production while maintaining high editorial quality.

You’ll thrive in this role if you’re a strong storyteller who can translate complex software solutions into clear, actionable content - and if you enjoy optimizing processes to deliver value quickly.

Why Sage?

Sage helps small to medium-sized businesses to succeed with AI-powered Accounting & Financial Management software solutions. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot is a prime example:https://www.youtube.com/watch?v=1vRW5YfAeec

The opportunity to continue developing your career at a stable, global SaaS company with products (Sage Intacct) voted #1 in customer satisfaction for 10 consecutive years. Collaborate with a globally diverse, customer-focused teams that embrace innovation, bold thinking, and impactful work. Our culture is built on doing the right thing—guided by our values: Human, Trust, Bold, and Simplify. We support flexible working (2 days per week from home) and encourage giving back through our Sage Foundation, offering every employee 40 paid volunteer hours per year to make a difference in our communities.

Required Qualifications:

• 5 years of experience in B2B software content marketing with strong content/copywriting experience.

• Ability to provide relevant examples of B2B copy/content or partner co-marketing/enablement.

• Effective storytelling and copywriting skills, with an ability to tailor messaging for partners and co-branded campaigns

• Knowledge of digital marketing best practices and experience working with AI content tools as part of your workflow

• Ability to build trust will internal partner marketing teams, ensuring content meets the needs of multiple audiences

• Comfort managing multiple deadlines while maintaining editorial quality

• A strategic yet hands-on approach, with a desire to create content that drives tangible impact for both Sage and its partners.

• Ideally, familiarity with partner ecosystems, VAR sales models, and SaaS/financial software markets

Key Responsibilities:

Key Responsibilities:

• Own the development and execution of high-impact, multi-format content designed to enable Sage’s VAR (value-added reseller) Partners, including co-marketing toolkits, campaign assets, and enablement content, leveraging existing campaign material.

• Collaborate with Partner Marketing, Channel, and Product teams to align content with channel strategy and sales goals.

• Version, write and edit a range of partner-facing and demand-gen assets, including playbooks, blogs, whitepapers, email campaigns, partner portal content, and sales enablement guides.

• Lead the conception and development of multimedia content (video, podcasts, webinars) for partner communications and training

• Leverage generative AI to scale production efficiently by streamlining drafting, repurposing, and ideation while ensuring quality, accuracy, and brand alignment

• Conduct light industry and partner research to ensure messaging resonates with North American VARs and their customers

• Contribute to editorial calendars, campaign planning, and performance reviews to continuously improve partner engagement content

• Collaborate with internal and external stakeholders to ensure smooth production workflows and consistent messaging across all partner touchpoints.

Benefits? We have plenty.

• Competitive annual bonuses

• Comprehensive health, dental, and vision coverage

• 401(k) retirement match (100% matching up to 4%)

• 32 days paid time off (22 personal days & 10 national holidays)

• 18 weeks of paid parental leave (offered 1 year after the start date)

• Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)

• Sage Foundation: 5 days paid yearly to volunteer

• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date

• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)

#LI-CH1

Function:

Performance Marketing

Country:

United States

Office Location:

Atlanta

Work Place type:

Hybrid

Advert

Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.

Learn more about working at Sage:sage.com/en-us/company/careers/working-at-sage/

Watch a video about our culture:youtube.com/watch?v=h1-vs3zIpnc

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out [email protected].

Learn more about DEI at Sage:sage.com/en-us/company/careers/diversity-equity-and-inclusion/

Equal Employment Opportunity (EEO)

Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.