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Humana is scaling its use of AI to transform how marketing teams work—streamlining operations, enhancing personalization, and enabling smarter member engagement. As Senior Associate/Product Manager – AI Capabilities, you’ll lead strategy, experimentation, and pilot efforts to bring AI functionality into existing tools and workflows.

This dual-hat role blends strategic ownership with embedded support—helping teams adopt AI-powered features across campaign orchestration, workflow automation, and creative asset management. You’ll partner closely with internal AI governance teams to ensure responsible rollout of new functionality, and work across MarTech platforms to validate use cases, measure impact, and guide enterprise adoption.

This role supports the development of reusable AI capabilities within Humana’s MarTech ecosystem. You’ll collaborate with product, data science, and compliance teams to ensure AI-powered marketing is scalable, ethical, and effective.

Key Responsibilities

AI Capability Strategy & Roadmap Development

+ Define and evolve the roadmap for AI capabilities supporting marketing operations, including GenAI, automation, and intelligent content tools

+ Identify opportunities to pilot new AI functionality within existing platforms (e.g., Adobe AI Agents, orchestration tools, asset libraries)

+ Translate business needs into scalable, responsible AI solutions that improve efficiency and member experience

Pilot Oversight & Experimentation

+ Lead pilot programs to test new AI features, including use case validation, success metrics, and stakeholder feedback

+ Partner with internal AI governance teams to ensure functionality is reviewed, approved, and released in alignment with enterprise standards

+ Document pilot outcomes and provide recommendations for broader rollout or transition to platform product teams

Embedded Pod Support & Enablement

+ Act as embedded support in agile pods, helping marketing teams use AI tools to streamline workflows, manage assets, and execute campaigns more efficiently

+ Develop training materials, enablement guides, and change management plans to support adoption and responsible use of AI capabilities

+ Collaborate with capability owners across channels (email, print, telephonic) and orchestration to ensure AI tools enhance—not disrupt—existing processes

+ Help marketing teams work smarter by integrating AI into day-to-day operations

+ Deliver scalable, responsible AI capabilities that improve campaign execution, asset management, and workflow efficiency

+ Foster innovation in marketing operations by aligning emerging technologies with enterprise goals

Use your skills to make an impact

Required Qualifications

+ Bachelor’s Degree in Marketing, Information Systems, Business, or a related field or relevant work experience

+ 3–5 years of experience in product management, marketing technology, or digital operations

+ Familiarity with AI/ML tools used in marketing, including GenAI, predictive analytics, and automation platforms

+ Experience working in agile environments, ideally within a dual-hat or embedded pod model

+ Strong understanding of marketing workflows, asset management, and campaign execution

Preferred Qualifications

+ Experience with platforms such as Adobe Experience Platform, Adobe Firefly or AI Agents, Salesforce Marketing Cloud, or similar MarTech tools

+ Exposure to AI governance frameworks and responsible AI practices

+ Experience leading pilots or experimentation programs

+ Background in healthcare, insurance, or other regulated industries

+ Certification in Product Management, AI/ML, or Marketing Technology

+ Interest in emerging technologies such as conversational AI, intelligent automation, and adaptive content systems

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$104,000 - $143,000 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline: 10-22-2025

About us

Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

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Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.