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The Senior Director, Product for Real ID Strategy is responsible for defining and driving Acxiom’s comprehensive Real ID product strategy, spanning conception, market definition, development, commercialization, and lifecycle management. This leader serves as the central connection point between data, technology, compliance, and go-to-market teams, ensuring Acxiom’s Real ID solutions advance industry leadership in identity resolution, privacy-first innovation, and cross-channel interoperability.

As a key member of the Product Leadership Team, this role partners closely with engineering, legal, privacy, security, marketing, and commercial teams to design and deliver trusted, compliant, and scalable identity solutions that meet the evolving needs of clients and regulatory landscapes.

Duties and Responsibilities

+ Develop and execute a long-term roadmap for Acxiom’s Real ID and identity resolution products, aligning business priorities, client needs, and market dynamics.

+ Direct the Real ID product portfolio from concept through launch, adoption, and optimization, ensuring alignment with privacy regulations (CPRA, GDPR, HIPAA) and interoperability standards.

+ Act as the central hub between design, engineering, legal, compliance, marketing, and distribution to ensure strategic alignment and seamless product delivery.

+ Perform market research, competitive analysis, and voice-of-client studies to inform product positioning and differentiation.

+ Promote emerging technologies (identity graph enhancement, consent management, privacy-preserving tech) to maintain Acxiom’s leadership in ethical identity management.

+ Build and maintain business cases, pricing models, and go-to-market strategies to maximize revenue growth and profitability across Real ID offerings.

+ Evaluate buy/partner/build options to accelerate product maturity and ecosystem connectivity across platforms and partners.

+ Partner with Acxiom’s Legal, Privacy, and Security teams to embed compliance and permissible data use across every stage of product design and execution.

+ Provide progressive leadership to a high-performing product management team, mentor emerging product talent, and represent Acxiom’s Real ID thought leadership externally at conferences, industry panels, and client forums.

Required Qualifications

+ Bachelor’s degree in business, computer science, or related field

+ 12+ years of product management or product strategy experience, with at least 5 years in data, identity, or digital marketing technology domains

+ Proven success leading large-scale, cross-functional product portfolios with measurable business outcomes

+ Deep understanding of identity management, data ethics, privacy regulations, and addressability solutions

+ Strong communication, storytelling, and executive stakeholder engagement skills

+ **Comfortable presenting to executive audiences, clients, and industry stakeholders; capable of articulating complex identity and privacy concepts with clarity and influence**

+ **Willingness to travel up to 20% for client meetings, industry events, and cross-functional alignment sessions**

Preferred Qualifications

+ Experience in developing Real ID, digital identity, or consent-based data ecosystems.

+ Familiarity with major marketing technology and data platforms (Adobe, Salesforce, LiveRamp, etc.).

+ **Recognized subject matter expert (SME) in identity and data ethics, with demonstrated thought leadership in client-facing pitches, executive briefings, or industry conferences**

+ **Proven ability to serve as a “voice of identity” representing Acxiom’s innovation and leadership in privacy-first, ethical data practices across external forums and client engagements**

Primary Location City/State:

Homebased - Conway, Arkansas

Additional Locations (if applicable):

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here (https:////www.acxiom.com/wp-content/uploads/2023/01/CCPA-CPRA-Notice-for-Employees-Eff-01012023.pdf) .

Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact [email protected] .

We are leaders in helping brands achieve the number one mantra for every business – know your customer. For fifty years, we’ve helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business.

We’re one of the marketing industry’s most experienced, respected and forward-thinking leaders. For nearly fifty years, we’ve helped the world’s best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel.

Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether you’re an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out.

At Acxiom, our values begin with our associates, who are the single most important driver of our success. We’re looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise – to our clients and to our associates – and define our company culture.

If you are interested in applying for employment with Acxiom and need special assistance or an accommodation to apply for a posted position, contact our recruiting department at 1-877-314-2049.

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Internal applicants need to apply for open positions through their Workday account. Please log into Workday and use the **Find Jobs** report to search for and apply for positions posted internally. For questions, please contact the recruiter listed on the job posting.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here (https://www.acxiom.com/wp-content/uploads/2023/01/CCPA-CPRA-Notice-for-Employees-Eff-01012023.pdf) .

Attention Colorado, California, Connecticut, Maryland, Massachusetts, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact [email protected] .

Attention Mexico Applicants: Please see our Privacy Policy notice here (https://www.acxiom.com/wp-content/uploads/2023/07/ACXIOM\_MX\_AVISO\_DE\_PRIVACIDAD\_EMPLEADOS\_Privacy\_Notice\_Workday.pdf) .

*Note: Offers for recruitment from any websites featuring the Acxiom name or its variations, other than those listed here: www.acxiom.com, www.acxiom.co.uk, and www.acxiom.de are fraudulent. Please do not engage with these sites.