-
Lead Brand Designer
- 3M (Maplewood, MN)
-
Job Description:
Lead Brand Designer
Collaborate with Innovative 3Mers Around the World
Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.
This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.
The Impact You’ll Make in this Role
The person hired for the position of Lead Brand Designer will collaborate with cross-functional teams including Marketing, Brand Communications, R&D and diverse Design disciplines within the Construction and Home Improvements Division on the creation of visual brand design guidelines, and their execution on packaging, products and other touch-points. The Lead Brand Designer will integrate brand design development into business strategies, identify and lead programs of strategic relevance to create brands that engage consumers and deliver a high-quality experience at the shelf.
As a Lead Brand Designer, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by:
+ Leads brand design programs from both a strategic and execution lens, while keeping designers, business stakeholders and agency partners aligned and engaged in the process from initial kick-off to final implementation.
+ Leads the implementation of the brand strategy to create packaging, products and other touch-points that provide engaging customer experiences at the shelf/online. This includes the ability to develop artwork internally, or through agency partners.
+ Develops strong relationships with cross-functional business and communications teams, providing creative direction including asset development (photos, etc.) that fit the brand standards and advance the brand strategy.
+ Manages the design/artwork budget for the assigned brand(s) or business including forecasting and accurate monthly tracking of external spend.
+ Translates research and insights into design strategies and recommendations to drive programs forward into a successful commercialization.
+ Ensures adherence to brand design process, guidelines and methodologies – including the training of new team members on our brands and brand guidelines.
+ Handles a variety of projects, working collaboratively with multiple business teams to align design goals to business goals and strategy across complex product portfolios.
+ Acts as champion for design and our customers, driving human-centered solutions while considering the business value and feasibility of outcomes.
+ Maintains a high level of design-related knowledge of current trends, methods and has ability to develop and share tools and frameworks with global colleagues.
+ Pushes boundaries through thought leadership with existing design research tools and methods, by exploring future trends in the industry, technologies, socio-economic and demographic opportunities that will have impact on the Industrial Business Group business structure and opportunities.
+ May be assigned leadership responsibilities for tasks and/or people on an organizational basis
+ Coaches and mentors other design team members, using collaboration and creative critiques to elevate the quality of design for our group.
Your Skills and Expertise
To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:
+ Bachelor’s degree or higher (Completed and verified prior to start) from an accredited institution and minimum of five (5) combined years packaging, CPG, brand graphic design, or packaging design experience in a private, public, government or military environment
OR
+ Highschool diploma/ GED and 10 years Packaging or Graphic design experience in a private, public, government or military environment
Additional qualifications that could help you succeed even further in this role include:
+ M.S. in design, design strategy, graphic design or a related field or equivalent practical experience
+ Seven (7) years of experience with identifying and tackling business challenges, bringing design-driven solutions to market.
+ Proven record of using research to answer business strategy questions and needs.
+ Strong story-telling and presentation skills and a passion for creative expression.
Work location:
+ **Work location: This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M Center in Maplewood, MN.**
Travel: May include up to 10% domestic/international
Relocation: May be authorized
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).
Supporting Your Well-being
3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.
Chat with Max
For assistance with searching through our current job openings or for more information about all things 3M, visit Max, our virtual recruiting assistant on 3M.com/careers.
About 3M Design
3M Design is the creative engine driving design for innovation at 3M. As a global team of diverse talent that creates meaningful and consistent brand experiences, we stimulate collaborative creativity to translate insights and technologies into solutions that inspire and positively impact our customers, our employees, and our world. At 3M, we apply science in collaborative ways to improve lives daily. With $32 billion in sales, our 91,000 employees connect with customers all around the world.
For more information about 3M Design, visit www.3M.com/design or follow @3MDesign on Twitter. Learn more about 3M at www.3M.com or on Twitter @3M or @3MNews.
Applicable to US Applicants Only:The expected compensation range for this position is $122,292 - $149,468, which includes base pay plus variable incentive pay, if eligible. This range represents a good faith estimate for this position. The specific compensation offered to a candidate may vary based on factors including, but not limited to, the candidate’s relevant knowledge, training, skills, work location, and/or experience. In addition, this position may be eligible for a range of benefits (e.g., Medical, Dental & Vision, Health Savings Accounts, Health Care & Dependent Care Flexible Spending Accounts, Disability Benefits, Life Insurance, Voluntary Benefits, Paid Absences and Retirement Benefits, etc.). Additional information is available at: https://www.3m.com/3M/en\_US/careers-us/working-at-3m/benefits/.
Good Faith Posting Date Range 10/20/2025 To 11/19/2025 Or until filled
All US-based 3M full time employees will need to sign an employee agreement as a condition of employment with 3M. This agreement lays out key terms on using 3M Confidential Information and Trade Secrets. It also has provisions discussing conflicts of interest and how inventions are assigned. Employees that are Job Grade 7 or equivalent and above may also have obligations to not compete against 3M or solicit its employees or customers, both during their employment, and for a period after they leave 3M.
Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.
Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties.
Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.
Pay & Benefits Overview: https://www.3m.com/3M/en\_US/careers-us/working-at-3m/benefits/
3M does not discriminate in hiring or employment on the basis of race, color, sex, national origin, religion, age, disability, veteran status, or any other characteristic protected by applicable law.
Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
3M Global Terms of Use and Privacy Statement
Carefully read these Terms of Use before using this website. Your access to and use of this website and application for a job at 3M are conditioned on your acceptance and compliance with these terms.
Please access the linked document by clicking here (http://multimedia.3m.com/mws/media/1274940O/3m-jobs-country-data-privacy-statements-external.pdf) , select the country where you are applying for employment, and review. Before submitting your application, you will be asked to confirm your agreement with the terms.
At 3M we apply science in collaborative ways to improve lives daily as our employees connect with customers all around the world. Learn more about 3M's creative solutions to global challenges at www.3M.com or on Twitter @3M or @3MNews.
3M does not discriminate in hiring or employment on the basis of race, color, sex, national origin, religion, age, disability, veteran status, or any other characteristic protected by applicable law.
-
Recent Jobs
-
Lead Brand Designer
- 3M (Maplewood, MN)
-
Head of Business Control & Governance - Private Wealth
- Neuberger Berman (New York, NY)