• Social Media Specialist-Mortgage

    DR Horton, Inc. (Austin, TX)


    *D.R. Horton, Inc., the largest homebuilder in the U.S.,*was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at_www.drhorton.com_for more information.

    *D.R. Horton, Inc.*is currently looking for an *_Social Media Specialist-MTG_*in the Marketing Department. The right candidate will be responsible for concept, design, creation and delivery of marketing related content (written and graphical) that supports social media marketing efforts for the various branches and departments of DHI Mortgage and DHI Financial Services. The position will work on multiple projects and campaigns at a time.

    *Essential Duties and Responsibilities*include the following. Other duties may be assigned.

    * Strategize, plan, manage and maintain content of all DHI Mortgage social media initiatives including Facebook, LinkedIn, Twitter and Instagram

    * Build and maintain appropriate social media communities

    * Advocate and demonstrate good use of social media among branch users

    * Ensure that all content is approved, accurate and continuously up to date. Keep corporate sites updated with fresh, relevant and engaging content

    * Monitor corporate, branch and outside social media outlets, and recommend improvements, if necessary

    * Review web-based marketing content for grammar and factual information

    * Report on the growth and analytics of all social media initiatives

    * Support DHI Mortgage users with social analytics and social media tools

    * Provide feedback and analysis to Marketing and Branch/Department Managers on their social media initiatives

    * Format and incorporate graphics, logos, videos, content, etc. for specific assignments and posting

    * Stay current on social media best practices and integrate them into the overall marketing strategy for the business

    * Train branch users on DHI Mortgage Compliance approved practices

    * Become and remain familiar with mortgage specific products and services, licensing, disclosure and any other DHI Mortgage Compliance requirements using internal resources

    * Assist in other areas of digital marketing that include, but are not limited to, email marketing, website content management, analytics, SEO, and SEM

    * Assist in reviewing and proofreading all advertising

    * Conducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company

    *Education and/or Experience*

    * Associate degree or equivalent from two-year college or technical school

    * Two years of related experience and/or training developing, managing and analyzing social media platforms for brands in a corporate setting

    * Two plus years of experience in social media platforms in a corporate setting

    * Ability to communicate effectively with all employees, including the executive committee

    * Must be able to work within tight deadlines and budget(s)

    * Excellent communication, organizational and time management skills

    * Ability to manage multiple responsibilities with attention to detail

    * Ability to apply common sense understanding to carry out instructions furnished in written oral form or via DHI Mortgage applications

    * Proficiency with MS Office and email

    *Preferred Qualifications*

    * Bachelor's degree from four-year college or university preferred

    * Proficient or have working knowledge of Google and Social Media Analytics, Adobe suite of tools (PhotoShop, etc.), HTML, CSS and other markup languages a plus

     

    Come join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including:

     

    • Medical, Dental and Vision

    • 401(K)

    • Employee Stock Purchase Plan

    • Flex Spending Accounts

    • Life & Disability Insurance

    • Vacation, Sick, Personal Time and Company Holidays

    • Multiple Voluntary and Company provided Benefits*/**/*

    */*Build YOUR future with D.R. Horton, America’s Builder.** */**/*#WeBuildPeopleToo*/**/**/*

    **Job:** **Marketing*

    **Organization:** **Mortgage*

    **Title:** *Social Media Specialist-Mortgage*

    **Location:** *TX-Austin*

    **Requisition ID:** *2504803*