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34874BR

Position Title:

Creative Director

Department:

Marketing

Location:

Lakeland, FL

Description:

The Creative Director leads the execution of Publix’s creative strategies and growth of their creative resources to support the development of communications that connect with and engage customers and build relationships with the Publix brand. To achieve this, this position leads their Creative team to develop concepts and final deliverables that align to our creative strategies and brand guidelines and thus build the Publix brand and evolve its creative expression. They communicate and educate others across the organization on creative strategy and brand positioning, and direct creative resources and agency partners to ensure effective creative labor resource management and execution of the highest-quality creative communications that are consistent with the Publix creative strategy, brand expression, marketing objectives, and marketing strategy. A champion of growth, this position also identifies and presents training and development opportunities to creative leadership and stimulates inspiration to drive innovation and creative concept development.

Responsibilities include:

+ Leading the development, execution, and review of the Publix brand creative expression, upholding brand standards in their associates' work product.

+ Leading creative concept development processes and providing creative direction for all forms of Marketing communications. Part creative and part strategy, creative direction transforms business objectives and marketing strategies into effective advertising campaigns and marketing collateral.

+ Managing the assignment of work to creative associates based on capacity, skill sets, areas of expertise, etc.

+ Providing direction and guidance on the execution of design, copywriting, photography, motion, video, audio, and music.

+ Participating in creative forecasting to contribute to Marketing playbook for annual and quarterly planning, including financial and human resource estimates and implications.

+ Fostering professional growth of fellow associates by providing mentoring and guidance to Associate Creative Directors (ACDs), Art Directors, Design Directors, and Copywriters.

+ Providing creative direction to external creative agencies.

Req ID:

34874BR

Hours of Work:

45 hours per week

Facility:

Lak Publix Corporate Office B003

State:

Florida

Frequency of Pay:

Monthly

Travel Frequency:

10%

Minimum Base Pay:

9,400

Additional Information:

Your application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours.

Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email.

For this position, Publix does not and will not file a petition or application with the USCIS or Department of State on behalf of any noncitizen for any immigration-related benefit to work and/or to continue to work in the United States, e.g., an H-1B or TN petition or permanent residence.

Address:

3300 Publix Corporate Parkway

Potential Annual Pay with Bonus:

122,200 - 183,300

City:

Lakeland

Year End Bonus:

As a year-end bonus to associates, Publix issues one month’s extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.

Maximum Base Pay:

14,100

Required Qualifications:

+ Bachelor of Fine Arts (BFA) Degree in a Graphics or Communications field, or equivalent experience

+ 8 years’ experience as a Graphic Designer, Art Director, and/or Copywriter, or experience as an Associate Creative Director, Design director, or Creative Director

+ knowledge of concept development process

+ ability to lead execution of creative strategies, including development, execution, and evaluation of creative against marketing and business strategies.

+ knowledge of and skill in entire creative process as it relates to all forms of marketing communications and design disciplines. This includes specific knowledge of concepting/ideation, copywriting, layout, and execution, including effective use and integration of all relative creative elements: typography, photography, illustration, color, logos/icons, animation, video, etc.

+ strong knowledge of Publix marketing objectives, brand identity standards, positioning statements, the Publix Brand Book, and corporate strategy

+ strong knowledge of television and radio communications, print communications such as packaging/labeling design, signage, POP materials, newspaper and magazine production, logo design, etc. and digital video, pre-roll, digital banner ads, social media, web design and mobile apps.

+ knowledge of various media strengths and limitations including digital communications, print communications, broadcast, radio, and their associated distribution processes

+ knowledge of creative associate resources’ skill sets, capabilities, and capacity

+ knowledge of Marketing department workflow processes and project lifecycles

+ knowledge of marketing/advertising industry and trends

+ knowledge of external creative resources and their expertise and capabilities (e.g., advertising agencies, design firms, production suppliers)

+ ability to direct and critique the work of creative resources such as Art Directors, Copywriters, Photographers, Illustrators, Producers and Directors

+ ability to inspire associates and external creative resources to be successful and to perform to their capability

+ ability to translate communication and marketing objectives into clear criteria for guiding effective design and copy development

+ knowledge of Publix target customer, retail environments, and purchasing behaviors

+ knowledge of Publix department and company organizational structure including roles and responsibilities of key associates and business areas.

+ passion for delivering great work and meaningful results

+ ability to work well under pressure and to work on multiple projects at one time

+ ability to be flexible and respond to quickly changing priorities on short notice

+ strong leadership and mentoring skills

+ exceptional presentation skills

+ creativity skills

+ skilled in project management

+ ability to solve complex communication problems through effective use of design and copywriting

+ ability to evaluate creative work for effectiveness against established creative strategies and objectives

+ communication skills in both written and verbal format including persuasive and negotiating techniques

+ ability to work well under pressure and to work on multiple projects at one time.

+ ability to manage multiple projects at the same time

+ interpersonal skills

+ ability to be proactive

+ teamwork skills

+ ability to teach

+ problem solving skills

+ time management skills

+ effective collaboration skills

+ presentation skills

+ research skills

+ computer skills including Mac OS, Adobe Creative Suite, Keynote and Microsoft Office

Preferred Qualifications:

+ 10 years’ experience as a Graphic Designer, Art Director, and/or Copywriter, or experience as an Associate Creative Director, Design director, or Creative Director

Zip Code:

33811-3311

Benefits Information:

+ Employee stock ownership plan that contributes Publix stock to associates each year at no cost

+ An opportunity to purchase additional shares of our privately-held stock

+ 401(k) retirement savings plan

+ Group health, dental and vision plans

+ Paid Time Off

+ Paid Parental Leave

+ Short- and long-term disability insurance

+ Tuition reimbursement

+ Free hot lunches (buffet-style) at facilities with a cafeteria

+ Visit our website to see all of our benefits: Benefits - Jobs (publix.com) (https://jobs.publix.com/benefits/)