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MARKETING ANALYST, CORPORATE AFFAIRS

Please Note: As per current corporate policy, you will be required to be **In The Office** @ GA Power Corp HQ, 241 Ralph McGill Blvd, Atlanta, GA Four (4) days per week and/or as additionally required.

** Ability to travel in state and nationally is required.

JOB DESCRIPTION:

As a member of the Corporate Affairs Marketing Team, analysts play a critical role in telling the story of how Georgia Power’s solutions help residential and commercial customers save money and energy. Combining strategic thinking with strong project management skills, the Marketing Analyst is responsible for developing strategy and guiding the execution of integrated, multichannel campaigns.

This role will work closely with program managers, internal and external partners to deliver marketing strategies that drive participation, enhance customer experience, and positively impact customer satisfaction.

JOB REQUIREMENTS:

+ Four-year degree in Marketing, Communications, Business, or related field preferred.

+ **Ability to travel in state and nationally as required.**

+ **5-7 years leading, developing, and executing insight-driven, integrated, end-to-end marketing strategy.**

+ 3-5 years managing marketing budgets.

+ Experience with marketing automation, personalization, and analytics platforms (Adobe, Eloqua, etc.).

+ Ability to define, track, and evaluate KPIs to assess effectiveness, map success, and maximize ROI.

+ Demonstrated ability to copy-write and edit marketing content.

+ Experience managing agencies and vendors for projects/productions, and strong client management.

+ Understanding of media buying strategies and tactics to efficiently target key audiences.

JOB RESPONSIBILITIES & BEHAVIORAL ATTRIBUTES:

+ Develop predictive and behavioral marketing strategies to achieve company goals.

+ Lead integrated campaigns to include targeting, segmentation, personalization, tracking and analysis.

+ Coordinate research with internal and external partners to effectively engage with customers.

+ Forecast and track costs to maintain and manage marketing budgets.

+ Collaborate with internal and agency partners to produce compelling, high-quality content.

+ Maximize the use of grassroots, owned, and paid channels to increase lead generation and conversions.

+ Leverage customer data and insights to establish goals and evaluate overall success.

+ Utilize analytics platforms to monitor, track, and optimize campaign performance.

+ Produce content and analytics reports with insight-driven recommendations to improve effectiveness

+ **Ability to collaborate effectively with multiple teams and functions across the organization.**

+ **Strong communication skills and experience interacting with colleagues at various levels.**

+ **Highly organized and meticulous with the ability to manage multiple projects and deadlines.**

+ **A service attitude; anticipate and respond promptly to stakeholder requests.**

+ **A customer-first approach.**

**Georgia Power** is the largest electric subsidiary of Southern Company (NYSE: SO), America's premier energy company. Value, Reliability, Customer Service and Stewardship are the cornerstones of the Company's promise to 2.6 million customers in all but four of Georgia's 159 counties. Committed to delivering clean, safe, reliable, and affordable energy at rates below the national average, Georgia Power maintains a diverse, innovative generation mix that includes nuclear, coal and natural gas, as well as renewables such as solar, hydroelectric and wind. Georgia Power focuses on delivering world-class service to its customers every day and the Company is recognized by J.D. Power and Associates as an industry leader in customer satisfaction. For more information, visit www.GeogiaPower.com and connect with the Company on Facebook (Facebook.com/GeorgiaPower), Twitter (Twitter.com/GeorgiaPower) and Instagram (Instagram.com/ga_power).

Southern Company (NYSE: SO ) is a leading energy provider serving 9 million customers across the Southeast and beyond through its family of companies. Providing clean, safe, reliable and affordable energy with excellent service is our mission. The company has electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company, a leading distributed energy solutions provider with national capabilities, a fiber optics network and telecommunications services. Through an industry-leading commitment to innovation, resilience and sustainability, we are taking action to meet customers' and communities' needs while advancing our goal of net-zero greenhouse gas emissions by 2050. Our uncompromising values ensure we put the needs of those we serve at the center of everything we do and are the key to our sustained success. We are transforming energy into economic, environmental and social progress for tomorrow. Our corporate culture has been recognized by a variety of organizations, earning the company awards and recognitions that reflect Our Values and dedication to service. To learn more, visit www.southerncompany.com .

Southern Company invests in the well-being of its employees and their families through a comprehensive total rewards strategy that includes competitive base salary, annual incentive awards for eligible employees and health, welfare and retirement benefits designed to support physical, financial, and emotional/social well-being. This position may also be eligible for additional compensation, such as an incentive program, with the amount of any bonus/awards subject to the terms and conditions of the applicable incentive plan(s). A summary of the benefits offered for this position can be found here https://seo.nlx.org/southernco/pdf/SOCO-Benefits.pdf . Additional and specific details about total compensation and benefits will also be provided during the hiring process.

Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.

Job Identification: 15233

Job Category: Communications & External Affairs

Job Schedule: Full time

Company: Georgia Power