• Performance Marketing Manager 2

    Intuit (Mountain View, CA)


    Overview

     

    Intuit’s Consumer Group’s CRM team is looking for an experienced senior marketing manager to drive the TurboTax business. The Senior Performance Marketing Manager will be responsible for running campaigns essential to achieving the organization’s retention goals and delivering personalized experiences to our customer base.

     

    You are an expert email marketer who can combine technology and creative marketing to make transformative ideas come to life. You are part of a high performing and intense team, creating email and mobile campaigns that inspire and educate our customers throughout the tax season lifecycle while sharing our message of powering prosperity.

    Responsibilities

    + Own the management of the TurboTax email program dedicated to driving transactions in product during tax season, delivering flawless execution on a complex program on one of the largest installed bases in the US, and spearheading innovation around personalization.

    + Lead the effort to deliver superlative campaigns to customers, ensuring compelling story-telling, relevant content and best-in-class creative are present throughout our communications.

    + Deliver on the vision to implement truly 1:1 campaigns to our various customer base through personalized messaging, offers, content and more.

    + Help define channel contact strategies and plans.

    + Articulate complex campaign requirements, closely partnering with CRM data and operations teams to ensure their proper implementation. Understand the technical side of email operations from how customer data attributes flow from data systems into the ESPs for campaign retrieval to ESP set up and implementation to dynamic content execution.

    + Report on campaign and channel performance, partnering with Analytics as needed, and share actionable insights at different levels of the organization. Understand key campaign, channel and customer level metrics and how to take CRM data to drive performance.

    Qualifications

    + Own the management of the TurboTax email program dedicated to driving transactions in product during tax season, delivering flawless execution on a complex program on one of the largest installed bases in the US, and spearheading innovation around personalization.

    + Lead the effort to deliver superlative campaigns to customers, ensuring compelling story-telling, relevant content and best-in-class creative are present throughout our communications.

    + Deliver on the vision to implement truly 1:1 campaigns to our various customer base through personalized messaging, offers, content and more.

    + Help define channel contact strategies and plans.

    + Articulate complex campaign requirements, closely partnering with CRM data and operations teams to ensure their proper implementation. Understand the technical side of email operations from how customer data attributes flow from data systems into the ESPs for campaign retrieval to ESP set up and implementation to dynamic content execution.

    + Report on campaign and channel performance, partnering with Analytics as needed, and share actionable insights at different levels of the organization. Understand key campaign, channel and customer level metrics and how to take CRM data to drive performance.

     

    Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits (https://www.intuit.com/careers/benefits/full-time-employees/) ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:

     

    What you'll bring

    How you will lead

    EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.