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Company description

Meet Infinite Roar

**Infinite Roar** is a full-service, brand-building, modern media powerhouse, seamlessly combining the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global leader. Fiercely devoted to partnering with ambitious brands driven by an insatiable hunger for growth, we harness the immense power of the Publicis Media network to drive better outcomes at scale.

Under the direction of dynamic leaders with hands-on experience helping disruptor and challenger brands make outsized noise in the market, Infinite Roar delivers boutique service and insights alongside world-class buying clout, research and tools, and results. Our people are what sets us apart, and we embody a culture where you are **seen** , **heard** , **valued** and **appreciated.**

The **T** echnology, **A** dOps & **A** ctivation **G** roup, under Infinite Roar’s **DTAI** ( **D** ata, **T** echnology, **A** nalytics, **A** udience and **I** nsights) practice, is a leader in the media and advertising industry, delivering innovative solutions that drive engagement, optimize performance, and leverage cutting-edge technology. We empower all other practices through a relentless focus on data & transparency, and accelerate the creation of best-of-breed strategy, innovation and activation across Infinite Roar’s entire portfolio. This diverse team of data and marketing technology specialists have deep expertise in the ever-changing universe of ad tech, data management, data-driven marketing, and enables a data-first strategy throughout our vast ecosystem of tools and capabilities, enabling automation and scale across our integrated media approach.

Overview

The Vice President, Data Technology and Ad Innovation empowers Infinite Roar’s teams through a relentless focus on data, transparency, and technology enablement. This diverse group of specialists drives best-in-class strategy, innovation, and activation across the agency’s portfolio by advancing the use of ad tech, data management, and automation.

The VP will set the strategic vision for how data and technology power media excellence. Building scalable, data-first solutions that enhance performance, integration, and operational efficiency across all channels. Partnering closely with Strategy, Activation, and Analytics, this leader will champion innovation, develop future-forward capabilities, and ensure a seamless, connected ecosystem that accelerates client growth.

This is a hybrid role out of Chicago requiring 3 days a week in office.

Responsibilities

Strategic Leadership & Technology Innovation

+ Define and implement technology roadmaps that enhance operational efficiency, media performance, and data-driven decision-making.

+ Lead high-level strategic conversations with clients and internal teams on ad technology, data governance, and campaign activation.

+ Provide thought leadership by challenging current way of operating to deliver best in class approaches related to the usage and integration of emerging technologies, leading to improvement in campaign effectiveness and scalability.

+ Ensure the agency stays ahead of industry trends, identifying opportunities for innovation and competitive advantage.

+ Develop proprietary technology solutions where applicable and assess investment opportunities.

Team Leadership & Process Optimization:

+ Identify, hire, lead and mentor a team of Directors, Associate Directors, Managers and traffickers, ensuring career growth and skill development.

+ Be the in-house expert on ad operations, media trafficking and activation, driving tangible ROI for clients, including communicating horizontally and vertically across stakeholders.

+ Establish and standardize best practices for ad operations, QA, and media technology implementation across agency portfolio.

+ Collaborate with cross-functional leadership teams (analytics, creative, search, investment) to optimize processes and technology adoption.

+ Support DTAI Practice Leads to influence team culture, shape communication, engagement, and innovation and establish ongoing education around AdOps best practices.

+ Drive organizational efficiency by identifying the need for and implementing new systems and automation solutions.

Client & Stakeholder Collaboration:

+ Act as a key advisor to identified clients, providing strategic guidance on ad technology and data-driven marketing solutions.

+ Build and maintain strong relationships with technology partners, vendors, and media platforms.

+ Lead high-profile client engagements, ensuring seamless execution of campaigns and technology integrations.

+ Oversee procurement relationships and negotiate contracts with technology partners.

+ Identify and develop opportunities for account growth and expanded technology solutions by selling in additional TAAG services within a client scope.

+ Partner across the DTAI teams to maintain a robust data infrastructure for seamless organization and analysis of customer data across all platforms and channels, including ensuring all marketing technology and data activities adhere to privacy and security regulations and industry best practices

+ Identify organic growth opportunities and craft meaningful proposals for clients to maximize their data strategy as it relates to the tech stack, martech, and tracking/trafficking capabilities.

+ Actively participate in industry learning. Regularly meet with internal stakeholders and vendors to POVs and materials are up to date and translate these materials into meaningful client-facing materials to support learning, evangelism and advocacy for Infinite Roar

Qualifications

+ 10+ years of experience in digital media, ad technology, or related fields (agency or publisher side).

+ 5+ years of experience leading and managing high-performing teams.

+ Bachelor’s degree+ in marketing, business, computer science, or a related field preferred.

+ In-depth technical knowledge of and hands-on expertise in ad serving platforms (GMP, Innovid, XR), DMPs, DSPs, verification tools (DV, IAS), and tag management systems, with the capability to mentor and onboard internal + external stakeholders.

+ Strong executive presence with experience presenting to C-level executives and senior stakeholders, internally and externally.

+ Ability to navigate complex technology ecosystems and translate technical concepts for non-technical stakeholders.

+ Advanced proficiency in the MarTech ecosystem, along with data manipulation tools.

+ Strong project management skills

+ Previous agency-side experience preferred

+ Demonstrated ability to quickly adapting to new ad measurement and technology platforms, from high-level understanding through implementation (DSP, Ad Servers, Mobile web and in-app tracking deployment experience necessary) and to train team members quickly and effectively on these same topics

+ Start-up experience is a plus

+ Embody a can-do attitude, and a “figureoutability” mindset

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $146,490 - $210,420 Annually This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/21/25

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