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General Summary

Spearheads the creation and implementation of innovative design and copywriting strategies that enhance the organization's brand and voice. Acts as a pivotal link between WellSpan and its external partners, producing captivating content for a variety of platforms, including digital, print, and social media. With a profound understanding of marketing and communications, the Director develops clear and precise messaging that aligns with WellSpan's mission, values, and strategic goals. This role also involves supporting crisis communications, tracking content performance, and fostering strong relationships with internal stakeholders to ensure consistent and credible representation across all channels. The Creative Director must be a visionary strategist and advisor, highly creative, and thrive in a collaborative, innovative, and data-driven Marketing and Communications environment.

Duties and Responsibilities

Essential Functions:

+ Leads the development and execution of innovative copywriting strategies to support the organization's business objectives.

+ Collaborates with marketing colleagues to create integrated marketing plans that leverage all aspects of communications, including community engagement, thought leadership, and social media.

+ Provides strategic counsel to senior leaders on copywriting and messaging, and conducts content preparation and training.

+ Drives the copywriting program by developing strategies, building relationships with stakeholders, providing content training and preparation, and measuring success against key metrics.

+ Works collaboratively with Marketing, Public Relations, Creative Services, and external agencies to deliver high-impact integrated plans.

+ Regularly scans internal and external environments for best practices and opportunities; manages issues and opportunities impacting the organization's reputation and brand.

+ Ensures compliance with the organization's brand identity and nomenclature standards across all services, practices, and facilities.

+ Responsible for overseeing the creation of visual content, including photography and videography, to complement written materials.

+ Serves as a role model and coach to internal communications specialists and provides oversight on tactical execution.

Common Expectations:

+ Maintains established policies and procedures, objectives, quality assessment and safety standards.

+ Enhances professional growth and development through participation in educational programs, current literature, in-service meetings, and workshops.

+ Provides outstanding service to all customers; fosters teamwork; and practices fiscal responsibility through improvement and innovation.

Travel Requirements:

+ Estimated Amount: 30% - Periodic travel required primarily for meetings, trainings, and periodic visits to clients, project sites, or system locations.

Minimum Education:

+ Bachelors Degree Required

Work Experience:

+ 10+ years Communications, Journalism or Public Relations experience, preferably in a large, complex healthcare organization. Required

Driver's License Statement:

Must possess a valid driver's license in the current state of residence. Driving record must meet requirements established by WellSpan Risk Management.

Knowledge, Skills, and Abilities:

+ Excellent written/oral communications, interpersonal and organizational skills.

+ Strong computer skills and willingness to embrace new technology and artificial intelligence.

+ Strong journalistic writing, copyediting and project management skills.

+ Strong reporter relationship building skills.

+ Strong project management and organization abilities.

+ Strong collaborator with the ability to coach and mentor peers.

Quality of Life

Founded in 1741, the city of York is considered by many as the first capital of the United States. The Articles of Confederation were signed by the Second Continental Congress here in 1777. Its beautifully restored historic district is an architectural treasure. While York retains its farming and manufacturing heritage, at its heart York is a thriving cultural community that has attracted creative talent and innovative entrepreneurial investors from across the nation.

Life in York County offers affordable housing, options for higher education, a thriving arts and cultural community, historical attractions, parks and recreational resources, semi-professional baseball team, fine dining and more - within an easy drive of major East Coast cities.

York County residents can find local employment in healthcare, manufacturing, technology, agricultural and service sectors. (Patient population: 445,000)

WellSpan Health is an Equal Opportunity Employer. It is the policy and intention of the System to maintain consistent and equal treatment toward applicants and employees of all job classifications without regard to age, sex, race, color, religion, sexual orientation, gender identity, transgender status, national origin, ancestry, veteran status, disability, or any other legally protected characteristic.