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        Marketing Specialist (Vehicle Safety Technology)
- SCRAM Systems (Durham, NC)
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             Job Summary: We’re seeking a creative and detail-oriented Marketing Specialist to join our Intelligent Speed Assistance marketing team in a fast-growing vehicle safety technology industry. This role focuses on developing engaging content, managing social media channels, and producing eye-catching designs that strengthen our LifeSafer brand presence and support business growth. The ideal candidate is a versatile marketer who can translate strategy into compelling copy, visuals, and campaigns across digital platforms. Duties/Responsibilities: Content Development • Write, edit, and publish content for blogs, newsletters, websites, campaigns, and outreach. • Collaborate with cross-functional teams to ensure messaging aligns with brand voice and objectives. • Repurpose content into multiple formats (e.g., infographics, social posts, short-form video). Design & Creative • Create digital and print assets including graphics, ads, and event collateral. • Maintain brand consistency across all creative outputs. • Support campaign launches with original, visually appealing design materials. Social Media Management • Manage daily posting, scheduling, and community engagement across social platforms. • Monitor trends, conversations, and analytics to inform strategy. • Develop campaigns to increase brand awareness, reach, and engagement. \#LI-PROMOTE Skills/Abilities: • Adaptability – Switch comfortably between strategic thinking and tactical execution. • Collaboration – Work cross-functionally to align marketing efforts. • Trend Awareness – Stay current with industry news, social media trends, emerging platforms, and evolving design techniques. • Problem-Solving – Identify challenges in engagement or campaign performance and propose actionable solutions. • Attention to Detail – Deliver error-free, polished content and visuals. • Audience Engagement – Build and nurture online communities through authentic interaction. Education and Experience: • Bachelor’s degree in Marketing, Communications, Graphic Design, or related field. • 2+ years of marketing experience, preferably with a focus on digital content and design. • Proficiency with creative tools (Adobe Creative Suite, Canva, Figma), AI tools (ChatGPT, Jasper) and scheduling/analytics platforms (Google Analytics, Meta Business Suite, etc.). • Strong writing and editing skills with the ability to adapt tone and style for different audiences. • A keen eye for design, branding, and visual storytelling. • Excellent organizational skills with the ability to manage multiple projects and deadlines. Physical Requirements (With or without reasonable accommodation): • Sitting: Over 70% • Standing: 15 to 40% • Fine Motor Movements: Over 70% *** All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. 
 
 
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