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Description

AWS Global Executive Marketing (GEM) is seeking a Senior Marketing Manager to champion the executive audience in campaign strategy, working across AWS marketing teams to represent customer needs in AWS campaigns and Integrated Demand Plans (IDPs). The role will orchestrate the executive customer journey and determine optimal touchpoints for AWS marketing communications and programs, while influencing broader campaign strategies and account-based marketing (ABM) motions. This position works on high-visibility programs and interacts with diverse stakeholders globally. In this role, you'll:

Key job responsibilities

• Influence, advise, and shape Integrated Demand Planning to include executive customer needs are represented.

• Advocate for executive-centric approaches in planning and execution across AWS marketing

• Establish targeting strategies to reach the right executive audience, at the right time, through the right channel

• Collaborate closely with IDP teams to integrate executive-focused strategies into overall demand generation plans

• Design comprehensive customer journey maps for executive audiences and identify key engagement opportunities

• Identify gaps in executive content or messaging required for campaigns; work with content owners to design and deliver messaging and assets as needed

• Integrate executive perspectives into AWS's broader marketing initiatives and Integrated Demand Plans

• Partner with cross-functional teams to ensure executive campaign alignment and effectiveness

• Define and implement go-to-market strategies for executive marketing campaigns

The ideal candidate will be a strategic marketer who can:

• Understand and articulate enterprise executive needs and perspectives

• Navigate complex stakeholder relationships across global marketing teams

• Drive innovation in executive campaign development and execution

A day in the life

• Analyze executive customer journey maps and identify campaign optimization opportunities

• Lead cross-functional meetings to align on executive campaign priorities and deliverables

• Collaborate with marketing teams to integrate executive perspectives into broader campaigns

• Review campaign performance metrics and adjust strategies accordingly

• Guide stakeholder discussions on executive targeting and engagement strategies

About the team

Global Executive Marketing (GEM) creates 1:1 and 1:many engagements between AWS leaders and executive customers through content, messaging, and digital and in-person experiences. GEM programs help architect the relationships with C-suite customers, helping to shape the future of cloud computing and AI. Every day brings a new challenge, a chance to innovate, and an opportunity to influence decision-maker customers.

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

Why AWS

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Diverse Experiences

Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Inclusive Team Culture

Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional

Basic Qualifications

- 7+ years of developing and managing acquisition marketing or channel programs experience

- Experience using data and metrics to drive improvements

- Experience building, executing and scaling cross-functional marketing programs

- Experience developing and executing campaigns across a multitude of timezones and languages

- Experience engaging and influencing senior executives, demonstrating a strong familiarity with decision-making processes in enterprise customers

Preferred Qualifications

- Experience driving direction and alignment with large cross-functional teams and agency partners

- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

- Knowledge of AWS or the cloud computing industry

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.