"Alerted.org

Collaborate closely with Product Management to translate customer needs, challenges, and market opportunities into compelling product features and tangible benefits.

Develop, implement, and lead end-to-end Go-to-Market (GTM) strategies and tactics for all new product launches and feature enhancements, focusing on maximizing product adoption and revenue.

Create and execute sales enablement programs for new product releases, partnering with internal stakeholders to provide positioning, use cases, story narratives, and essential sales materials.

Messaging, Positioning & Research

Define and craft clear, differentiated product positioning and messaging that effectively articulate the product's value proposition.

Produce high-impact marketing and sales assets including pitch decks, case studies, collateral, and other customer-facing materials.

Be the voice of the customer by conducting and synthesizing primary and secondary market intelligence and research to gain deep insights into customer segments and competitive landscapes, sharing findings with internal teams.

Contribute to the development of Market Requirements Documents (MRDs) and Product Requirements Documents (PRDs) alongside product stakeholders to help define product priorities and scope.

Launch & Enablement

Support the entire product launch lifecycle from early-stage alphas and betas through General Availability (GA) releases.

Lead internal awareness and education efforts, partnering with training and marketing teams to ensure successful sales enablement and adoption of messaging.

Develop thought leadership content to establish the company's expertise and perspective on current market and competitive trends.

Qualifications:

5-7 years of experience in Product Marketing.

3+ years of experience in digital advertising or B2B software.

Proven ability to build strong relationships and align cross-functional teams (Product Management, Marketing, and Sales) for consistent execution.

Exceptional written and verbal communication and presentation skills.

Analytical, data-driven, and accustomed to deriving actionable insights from research.

Structured, strategic thinker with an ability to manage ambiguity.

Outcome-focused and results-oriented with a proven track record of setting expectations, meeting deadlines, and delivering high-quality work.

Proficiency in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook).

Preferred Qualifications

Expertise and experience within the adtech, martech, and related technology ecosystems, including digital media, SaaS, and agency environments.

Solid understanding of advertising platforms, frameworks, and technologies leveraged by brands and advertisers.

Demonstrated ability to thrive in a fast-paced, continually evolving environment.

JOBID: 102025-113589#LI-CELLA#LI-SS1#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.