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Company description

Meet Infinite Roar

Infinite Roar is a full-service, brand-building, modern media powerhouse, seamlessly combining the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global leader.

Fiercely devoted to partnering with ambitious brands driven by an insatiable hunger for growth, we harness the immense power of the Publicis Media network to drive better outcomes at scale.

Under the direction of dynamic leaders with hands-on experience helping disruptor and challenger brands make outsized noise in the market, Infinite Roar delivers boutique service and insights alongside world-class buying clout, research and tools, and results. Our people are what sets us apart, and we embody a culture where you are seen, heard, valued and appreciated.

The **D** ata, **T** ech, **A** nalytics, **A** udience and **I** nsights (DTAI) team at Infinite Roar is at the core of everything that we do. We empower all other teams through a relentless focus on data & transparency, and empower the creation of best-of-breed strategy, innovation and activation across Infinite Roar’s entire portfolio. This diverse team of data and marketing technology specialists have deep expertise in the ever-changing universe of ad tech, data management, data-driven marketing, and enables a data-first strategy throughout our vast ecosystem of tools and capabilities, enabling automation and scale across our integrated media approach.

Overview

As a leader in the DTAI team, the Director is responsible for guiding a team to develop and deliver data-driven solutions that enhance marketing performance and media insights. This role involves creating client-ready analytic strategies, frameworks, and methods, while playing a key role in advancing client-facing solutions. The Director partners closely with various teams, including Strategy, Activation, Operations, Audience and AdOps, to drive data-led integration and measurement strategies across multi-channel activations. They will bring a strong mix of big-data management and modeling expertise along with business insight and project management skills to solve complex business issues through creativity, and human insights.

The Director will own and drive projects from start to finish, apply sound business judgment, and communicate complex information effectively across a variety of partners to improve opportunities. They will also bring deep client and relationship management proficiency, together with a passion for building new capabilities through experimentation. They will have significant influence across senior business leaders and clients, guiding campaign optimizations and working with third-party vendors on brand health/lift studies, marketing mix modeling, and audience activation, all while fostering collaboration and a coaching mmentality

The ideal candidate will have a strong background and understanding of the attribution landscape, including econometric modeling, customer propensity derivation, LTV prediction and CRM databases. Candidates must be proficient in writing scripts (SQL, Python and/or R) and capable of coaching a junior team of data science analysts to design, develop and deliver data models effectively.

This is a hybrid role in Chicago requiring 3 days a week in office.

Responsibilities

+ Provide strategic leadership to senior client partners and partners to design, prioritize and implement strategic projects to improve marketing investment and improvement of analytical maturity

+ Lead development and presentation of advanced analytics solutions and long-term analytics project roadmap to address client’s business and marketing needs, that are also critical to DTAI’s long-term success

+ Partner across the DTAI teams to create and maintain a robust data infrastructure for seamless organization

+ Actively share knowledge with client and internal teams regularly regarding derived insights and results to impact business needs and further growth

+ Enhance and improve frameworks and methods to address client and industry strategies including the integration of digital media and customer analytics to increase performance

+ Drive the use of analytics forward thinking across the organization

+ Manage and/or mentor Associate Director, Manager, and Senior Analyst level contributors, including managing the prioritization and allocation of resources across projects and teams across defined client portfolio

+ Be seen as a leader with vision with the client, at Infinite Roar and across the industry, in the AdTech/MarTech space, with special emphasis on data science and generative AI / LLM applications in the industry

+ Identify organic growth opportunities and craft meaningful proposals for clients to improve their data strategy as it relates to ad spend

+ Actively participate in industry learning. Regularly meet with internal partners and vendors to POVs and materials are up to date and translate these materials into meaningful client-facing materials to support learning, evangelism and advocacy for Infinite Roar

Qualifications

+ 8 to 10 years of experience in digital media, ad technology or business consulting using data and information to drive marketing recommendations

+ 5+ years managing relationships across complex hierarchies and demonstrated ability to directly influence both internal teams and clients. Manage and motivate the team with excellence in a high-growth and fast-paced environment

+ Degree or equivalent experience in marketing or quantitative subject area such as statistics, mathematics, or economics.

+ Strong knowledge of one or more analytics subject areas including Predictive Modeling, Marketing Mix Modeling (digital; TV, radio, OOH, etc.), Attribution sciences and the implementation of large language model based applications across the tech-stack

+ Strong experience with R, Python or other similar statistical and machine learning tools

+ Strong consulting experience. Ability to quickly evaluate complex client issues and demonstrate experience in solving client’s business challenges with data-driven strategy and analytics solutions

+ In-depth knowledge of ad and marketing technology, including media buying, multi-channel measurement and media planning, creating cross-channel measurement frameworks and learning agendas, as well as breadth of knowledge on ad servers, dynamic creative optimization, OLV/CTV + Linear measurement, ad verification, customer data platforms, identity resolution solutions, DSPs, etc

+ Experience successfully managing multiple clients and/or brands across a variety of third-party marketing measurement technologies and platforms

+ Excellent oral, written and client presentation skills, with the ability to create compelling data-driven narratives and curiosity about story-telling. Hands on experience translating complex concepts for both technical and non-technical partners is required.

+ Embody a can-do attitude, and a “figureoutability” mentality

+ Start-up experience (or commensurate entrepreneurial experience) strongly preferred

+ Deep understanding and experience based point-of-view on best of breed technology tools for BI/Data Analytics, Martech, Adtech, CDP, CRM, etc. preferred

+ Previous agency-side experience preferred

+ Familiarity with the following is a plus:

+ Web analytics platforms (Adobe Analytics, Google Analytics, etc.)

+ Surveys (Lucid, Millward Brown, Nielsen, etc.)

+ Competitive monitoring tools (Nielsen, comScore, Kantar, Pathmatics, Competitrac, Numerator, etc.)

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $132,715 - $190,680 annually This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/21/25.

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