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What You'll Do

As the AVP, Marketing Operations you’ll lead the operational strategy, execution, and performance within marketing operations. In this leadership role, you’ll drive operational excellence by aligning marketing operations with business objectives while ensuring financial, compliance, and risk standards are met. Works closely with executive leadership to shape organizational priorities and deliver measurable business results.

+ Lead the marketing operations function, ensuring seamless coordination across Marketing, Finance, Risk, Compliance, Technology, and other enterprise partners.

+ Streamline ways of working to drive outcomes using customer data, Salesforce, and our Customer Data Platform.

+ Own execution of departmental strategies and large-scale operational programs, including setting priorities, defining KPIs, managing budgets and P&L, and optimizing costs.

+ Partner with executive leadership to support the development and delivery of business and enterprise-wide initiatives.

+ Build and strengthen leadership capability across the operations team, driving workforce planning, succession, and a high-performing culture.

+ Integrate compliance, regulatory, and risk management requirements into daily operations to ensure integrity and protect the organization.

+ Lead innovation in marketing production and omnichannel execution — leveraging AI, analytics, and automation to enhance impact and efficiency.

Who You Are

+ 12+ years of marketing operations experience within financial services, particularly asset management, wealth management, or retirement.

+ Deep expertise in marketing operations and production, including omnichannel execution, data analytics, and AI integration.

+ Experience leading large-scale or global teams is preferred; must have 8+ years of people management

+ Proven ability to manage P&L and deliver measurable financial and operational results.

+ Skilled in operational strategy, process improvement, and large-scale program delivery.

+ Strong understanding of risk management and compliance within a regulated environment.

+ Exceptional collaborator and influencer with executive presence and a track record of shaping enterprise priorities.

+ Experience with marketing technology platforms (CRM, email, print, digital, or automation tools).

+ Occasional overnight travel required.

Salary Range Information

Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)

$153000 - $210000 / year

Time Off Program

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.

Pension Eligible

Yes

Location(s)

Our global headquarters in Des Moines, IA. Working a hybrid schedule (three days in office), but open to remote talent as well.

Work Authorization/Sponsorship

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.

Nonimmigrant Workers (https://www.uscis.gov/working-in-the-united-states/temporary-nonimmigrant-workers) and Green Card for Employment-Based Immigrants (https://www.uscis.gov/green-card/green-card-eligibility/green-card-for-employment-based-immigrants)

Investment Code of Ethics

For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site (https://www.principal.com/about-us/careers) to learn more about our purpose, values and benefits.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Posting Window

We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.

Original Posting Date

10/22/2025

Most Recently Posted Date

10/22/2025

LinkedIn Remote Hashtag

\#LI-Remote