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At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Position Summary

The Campaign Manager for Medicaid Onboarding will drive the development and execution of the new high-impact digital-first Member Welcome & Onboarding member experience. This role is accountable for simplifying the member journey and delivering effective marketing campaigns that drive measurable ROI. In addition, the Campaign Manager collaborates closely with key partners and stakeholders across the Medicaid Business and local markets to simplify the health care journey for members through advanced personalization and segmentation, helping members maximize the value of their Aetna health plan. This role involves managing a multi-faceted process, and working cross-functionally to build strong relationships with internal and external stakeholders to deliver business results, including improved quality metrics and cost efficiencies.

Responsibilities include:

+ Helping launch the digital-first Welcome & Onboarding experience, including creative strategy, targeting, execution, with member level personalization.

+ Drive innovation by integrating new technologies, tools, and methodologies into campaigns.

+ Attention to detail and passion for accuracy and compliance.

+ Test and implement fresh approaches to engage target audiences effectively.

+ Provide recommendations on optimizing campaigns based on data/research/insights.

+ Partner with internal and external creative teams to produce compelling, on-brand content.

+ Partnering cross-functionally with Medicaid Product, local markets, MarTech, Marketing B2C and external partners to simplify the member onboarding experience.

+ Responsible for cost savings via call reduction and print suppression initiatives.

Ideal Candidate Attributes:

+ **Strategic & Organized:** Demonstrates strong organizational skills, with a forward-thinking mindset and a curiosity to explore new ideas and solutions. Data-driven and creative thinker is important for the ideal candidate.

+ **Influential Leader:** Effectively drives alignment and outcomes in a matrixed environment and across diverse teams.

+ **Emotionally Intelligent:** Leads with empathy and understanding, fostering trust and productive relationships.

+ **Positive Team Culture:** Actively contributes to a positive, growth-oriented team culture, encouraging collaboration and innovation.

+ **Excited for Impact:** Enthusiastic about the opportunity to enable and optimize a dynamic marketing team within a Fortune 10 company.

Required Qualifications

+ **Program and Project Management:** Experience in managing workstreams or campaigns within a complex initiative from conceptions to execution. Proven ability to work on complex initiatives from conception to execution.

+ **Marketing Expertise:** Solid background in B2C and/or B2B marketing, with experience in developing marketing strategies, audience segmentation, campaign execution, and best practices.

+ **Industry Knowledge:** Experience in health insurance/healthcare, product, marketing, agency management, and providing well-rounded perspective on strategic marketing initiatives. Familiarity with Medicaid managed care plans preferred.

+ **Marketing Tenure:** 3+ years of experience in marketing strategy and campaign execution.

+ **Presentation Skills:** Proficient in creating impactful presentations with PowerPoint, with the ability to effectively communicate ideas and strategies to diverse audiences.

+ **Technical Skills:** Familiarity with campaign / project management and performance reporting tools such as Adobe Analytics, Workfront, Google Analytics, Excel, etc.

Education

+ Bachelor’s Degree in Business, Marketing, Communications or other related field, or equivalent experience

Anticipated Weekly Hours

40

Time Type

Full time

Pay Range

The typical pay range for this role is:

$66,330.00 - $145,860.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

+ **Affordable medical plan options,** a **401(k) plan** (including matching company contributions), and an **employee stock purchase plan** .

+ **No-cost programs for all colleagues** including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

+ **Benefit solutions that address the different needs and preferences of our colleagues** including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

We anticipate the application window for this opening will close on: 10/27/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.